Influencer Marketing Manager
Aqua Hair Extensions is a rapidly growing hair extension brand. We’re looking for a passionate Influencer Marketing Manager to innovate, increase engagement and grow meaningful relationships with both our audience and influencers.
The ideal candidate has a strong foundation in community, paired with a passion for finding talent that can support our marketing campaigns. We value quality over quantity, in every aspect of our business. Our influencer network should reflect that.
This role has the opportunity to collaborate closely with our Social Media Manager and launch our Influencer network.
About The Role
Aqua Hair Extensions is looking for an innovative, dynamic & seasoned Influencer Marketing Manager to launch, lead, drive, grow and maintain the Influencer Talent team across all platforms while managing the strategic relationships with Aqua Hair Extensions’ Influencer Talent network and delivering on KPIs. In this role you will be an integral part of AQUA’s short and long-term growth & success.
Responsibilities:
- Manage day-to-day execution including community management across all social platforms & engaging with the brand’s audience.
- Lead all planning and execution influencer marketing campaigns to efficiently drive ecommerce sales and ROI.
- Oversee the ongoing strategic development, execution, management and measurement of influencer marketing campaigns.
- Pitch creative concepts based on knowledge of social trends, and identify real-time content opportunities.
- Utilize measurement tools to track performance metrics. Activate Influencer campaigns and manage post-campaign.
- Develop and manage talent timelines as part of large-scale marketing programs.
- Own social analytics including weekly, monthly & quarterly reporting, ensuring KPIs are met.
- Facilitate the outreach, negotiation, execution, onboarding, and ongoing communication with our influencers / ambassadors
- Work closely with Social Media Manager to align on content calendar plans, and make requests for influencer content engagement.
Requirements
- 4+ years of experience in social media and influencer/affiliate marketing - beauty, health, wellness or lifestyle experience preferred.
- Strong understanding of social media (including Instagram, Facebook, YouTube, Pinterest, Snapchat, Tiktok and Twitter) and online content
- Familiarity with influencer management platforms, as well as reporting and analytics tools
- Team spirit and excitement towards cross-functional collaboration
- Prefers being agile and challenged in a fast-paced environment
- Passionate storytelling and excellent writing, punctuation, and style skills
