Growth Marketing Manager, Creative

Description

About ThredUp

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Recognized on TIME Most Influential Companies of 2023, Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

How You’ll Make an Impact:

ThredUp is looking for a talented Growth Marketing Creative Manager to join our Growth team as we continue to acquire and retain customers efficiently at scale. This person will serve as the creative and operational lead for digital channels, owning everything from creative workstream management to day-to-day vendor relationships, and while driving cross-channel learnings across paid, organic, and broader digital-led marketing. You will also support the paid social team in their day to day in-platform execution of our ads.

The ideal candidate brings deep experience in paid social platforms (Meta, Pinterest, TikTok, Reddit) and has a strong grasp of creative strategy, UGC/influencer content, and cross-functional project management. They’ll manage ThredUp’s creative testing strategy, serve as the primary point of contact for paid social vendors, and work across teams to build and scale performance assets that resonate across the funnel. This role requires someone who is both highly analytical and creatively strategic, can manage fast-paced production timelines, uncover insights in performance data, and collaborate across Growth, Creative, Organic, and Product teams to push our performance and brand marketing forward. A passion for testing, iteration, and a deep curiosity for what drives engagement and conversion is key.

This role will report to the Director of Growth Marketing and is based at ThredUp's headquarters in Oakland, CA.

In This Role You Will:

• Own and manage the full creative workstream for paid social and digital acquisition channels, from briefing and asset development to launch, performance recap, and iteration cycles.
• Build and lead creative testing roadmaps across platforms, driving experimentation with asset types (e.g. UGC, branded, educational, influencer) and formats tailored to each channel. Translate ThredUp’s brand positioning into high-performing direct-response creative across paid channels.
• Lead day-to-day relationships and operations with external vendors, agencies, creators, and partners, ensuring timely execution, clear feedback loops, and performance accountability.
• Collaborate with internal creative, organic, and influencer teams to source, adapt, and scale UGC and influencer content for paid campaigns.
• Translate performance data, customer insights, and creative trends into actionable recommendations and new creative concepts by leveraging platform metrics such as CAC, ROAS, and CVR.
• Support in-platform execution and troubleshooting in paid social channels and other platforms as needed.
• Proactively identify opportunities and bring forward hypotheses; owning a test-and-learn mindset that moves fast and documents rigorously. Stay current on platform changes, paid social best practices, and creative trends to inform roadmap decisions.

What We’re Looking For:

• 4–6+ years of experience in growth or performance marketing, with hands-on and strategic experience with paid social (Meta, Pinterest, TikTok)
• Effective communicator who can partner across teams and levels, especially in creative and marketing orgs
• Strong understanding of performance creative strategy and direct-response marketing principles across customer acquisition channels.
• Demonstrated success in building and scaling high-volume creative testing programs that drive measurable performance improvements and deliver insights to drive iteration
• Strong analytical skills and comfort working with performance data and reporting tools (e.g., Excel, Looker, Google Sheets)
• Experience with influencer and UGC ecosystems, including sourcing, usage rights, and adapting content for paid use.
• Curiosity and passion for staying ahead of industry / platform / creative trends in paid social and broader marketing space
• Experience with CTV or video creative for performance channels is a plus

At ThredUp, your base pay is one part of your total compensation package. This role pays between $115,000 and 130,000 per year, and your actual base pay will depend on your skills, qualifications, experience, and location.

Many ThredUp employees also have the opportunity to own shares of ThredUp stock, ThredUp employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp’s Employee Stock Purchase Plan. Subject to eligibility requirements, you’ll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.

This role is not eligible for visa sponsorship.

What We Offer:

• 4-day work week, with Fridays off
• Hybrid work environment: 3 days in the office and 1 day remote each week
• Competitive salary (we leverage market data)
• Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards
• Employee stock purchase plan
• Flexible PTO (take the time you need) + 13 company holidays
• Paid Sabbatical after 3 years of full time employment
• Generous paid parental leave for new mothers and fathers
• Medical, dental, vision, 401k, life and disability insurance offered
• We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth

We believe diversity, inclusion and belonging is key for our team

At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email [email protected] the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.