Social Creator

New York Metropolitan - Hybrid

Our Story

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

What You’ll Do

Sol de Janeiro is looking for a Social Creator—someone who’s culturally savvy, visually driven, and lives to bring brands to life through scroll-stopping content. This role is part of our dynamic Global Content & Brand Experience team, reporting to the Associate Director of Social Media, Content & Community.
As a Social Creator, you'll be responsible for collaborating in the conception of on-brand content and producing short-form, native content with a focus on TikTok, Instagram and YouTube - leading with creative originality and a deep understand of what makes content resonate.
You eat, sleep, and breathe a variety of creative mediums, with a keen focus on social media. Part trend-spotter, part storyteller, you have a sharp visual POV and the instincts to know what will catch, connect, and convert. From concepting to filming to editing, you’ll be hands-on—creating content that inspires, entertains, and fuels real-time brand love with cultural heat.

What You’ll Be Working On

• Develop and produce videos for Instagram, TikTok, and YouTube Shorts- including lo-fi content, IRL interviews, trend-driven moments, voiceovers and beyond (both behind and in front of the camera as applicable).
• Pitch and execute weekly ideas as you collaborate with the social team - with a focus on always-on support that ladders back to our content pillars
• Create authentic and relatable content by self-applying skincare, bodycare and mists. Must be comfortable showing face in videos.
• Collaborate with the broader consumer marketing, social and influencer teams to bring campaign and launch moments to life in a forward-thinking way.
• Create content that suits the specific channel needs and intent – with a deep understanding on how to optimize for paid when necessary
• Concept, shoot, edit, and produce content end-to-end, from scrappy meme-style pieces to more elevated series and partnership-driven moments.
• Partner closely with the social team to develop smart, unexpected creative that aligns with brand voice and cultural trends.
• Monitor cultural trends and adapt them to our brand voice and aesthetic in real time.
• Edit content with strong attention to pacing, tone, visuals, motion and light graphics
• Select engaging thumbnails that are on-brand and add copy overlay when applicable.
• Source on-brand trending sounds for content that are licensed for commercial use.
• Support regional and retail content requests as needed for product launches and innovation
• Be nimble, experimental, and constantly pushing the edge of what’s possible for beauty/lifestyle content – thinking outside the box and being inspired by all industries
• Capture behind-the-scenes content at events and tailor it to the platform (photoshoots, launch events, Sephora store visits, etc.)
• Support scripting and copywriting where appropriate to ensure content messaging delivers on the intended purpose of the creative

Must Haves

• 2–4 years of experience in content creation or social media, either for a brand or a personal channel
• Proficiency in shooting and editing with mobile tools, full Adobe suite and CapCut.
• Comfortable on camera with an authentic, engaging presence—and at ease self-applying product on-screen.
• Strong understanding of what’s trending, what’s about to trend, and what makes content pop.
• An obsession with the arts, you are interested in various creative mediums and understand how they inspire the digital landscape
• You bring high energy, low ego, and a clear creative point of view.
  You think in communities, not just followers - and you care deeply about how brands interact with people.
• A love for storytelling, style, and expressing creativity through visual identifies

Salary Range

$80,000 - $90,000 USD

Why Sol de Janeiro?

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at [email protected].

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro