Influencer Marketing Coordinator
About Us
We’re a growing company. Everything we do, we do to help people grow. Our mission is to be a partner in progress on each unique journey to hair wellness. We provide personalized, natural solutions for healthy hair growth and connect people with doctors who care about hair. We challenge existing treatments and methodologies to continue to advance the frontier of hair science. As we help our customers grow, we grow too- through diversity & inclusion, teamwork & collaboration, and through empowering ourselves and others with our passion for wellness and innovation.
#KeepGrowing. It’s our mantra- a voice of encouragement for hair and humanity, motivating people to grow in the best ways possible: personally, spiritually, and exceptionally.
About You
The Influencer Marketing Coordinator will assist in scaling Nutrafol’s influencer marketing program to translate our brand messaging and mission to new audiences, with the goal of increasing brand awareness and user acquisition.
The ideal candidate will have a passion and knowledge of influencer partnerships across all tiers of talent, social platforms, branded content – plus be incredibly detail-oriented and organized, capable of managing multiple campaigns.
This role reports to the Senior Manager of Influencer Marketing.
Responsibilities:
- Support continued scale of new partnerships and foster long term relationships with our influencer / content creator community at the micro, macro level and above
- Develop influencer lists, visual direction, and assist with messaging for branded campaigns
- Assist in conceptualizing and executing new campaigns
- Assist with creative conceptualization of events and mailers and support in execution
- Monitoring and tracking of influencer social placements
- Assist with presentations, daily and weekly reporting
- Handle all influencer shipments, contracts, materials for smooth campaign execution
- Suggest new ways to innovate and enhance our influencer marketing approach, staying on top of the latest trends
- Helping market new products, seasonal offerings, key company happenings, giveaways, and more to the digital world
- Partner with cross-functional teams on integrated efforts that enable agile, effective execution of the program - work closely with the growth, creative and brand teams
- Assist the Marketing department with other initiatives
Requirements:
- Ambitious marketeer with 1-3 years of experience dedicated to influence performance marketing
- Analytically minded to constantly test and seek proper measurement of ROI
- Deep understanding of influencer outreach, campaign development and social media trends
- Knowledge of beauty, wellness & lifestyle trends
- Passion for social media, digital, beauty & wellness
- Bachelor’s degree in communications, marketing or a related field with a digital emphasis
- Experience with CRM/ERP systems, Google Docs and other organizational tools ex. Aspire IQ
- Excellent organization and communication skills (both written and oral)
- Ability to work well in teams and with others that may have diverse personalities backgrounds and disciplines
- Creative, curious, organized, problem-solver, kind
- Flexible, committed and punctual
- Ability to function in a fast-paced entrepreneurial environment
Company Perks:
- Comprehensive medical, dental and vision package, including FSA program.
- 401K with 50% match.
- Flexible PTO.
- One time allowance for home office setup.
- Two wellness breaks everyday.
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub.
- Virtual happy hours, yoga and meditation sessions throughout the year.
- Free meditation app membership (Headspace).
- Free Nutrafol subscription.
- Access to our in-house Naturopathic Doctors, including free consultations, gut microbiome testing, and Hair Mineral Analysis.
- Financial contributions towards WiFi expenses.
- Pet insurance and benefit programs.
- Additional financial assistance for employees who may have special circumstances or find themselves in an unsafe situation at any time.
- Additional discounts on shopping, entertainment, events, etc
