Mobile Marketing Manager

This role will require you to....

• Develop and implement the go-to-market strategy for Shoonya Kids.
• Collaborate with the product, design, UX, and engineering team to scale adoption.
• Create and Execute, best-in-class marketing campaigns, both paid and organic.
• Work with the CEO to ideate and implement brand awareness through scalable community outreach by building ambassador programs, influencer marketing, PR and social media events.
• Build relationships with influencers in the education and mommy blogger space.
• Develop and own goals and performance metrics.
• Use analytics within the subscription model to compile weekly and monthly reports that build performance KPIs.
• Build out a marketing team as we scale.
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Skills. You will have..

• 5+ years experience with apps, games, or other consumer products for children.
• Proven results growing user base for consumer tech products/ apps.
• Hands-on experience with running Paid Campaigns across Facebooks, Google Ads.
• Experience with Apple Search Ads (ASA) and knowledge with keyword attribution SDKs.
• Experience with building organic traffic through SEO (Search Engine Optimization) and ASA (Apple Search Ads).
• High proficiency in Excel (pivot tables, graphs, formulas, etc.) or Google Suite (specifically, Sheets)
• Comfortable managing budgets to run paid campaigns across various channels.
• Data-driven approach to measurement, experimentation and results.
• Strong desire to scale and move fast to gain traction.
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Exceptional candidates will have

• Startup experience, preferably with mobile apps, games and children's product.
• Passion for education, languages and cultures.
• Knowledge of the Asian culture and languages.

Industry

• Information Technology & Services
• Computer Software
• Internet