Industry Marketing Campaign Manager
Join a movement in which everyone can win. We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.
Founded five years ago in Sydney, Australia, Afterpay has over 13.1 million active customers globally and more than 74,000 of the world’s best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins. Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.
We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.
The Opportunity As Afterpay’s Industry Marketing Campaign Manager, you will bring our B2B marketing strategies to life by leading the execution of various paid and earned campaigns that achieve our desired marketing goals. You will possess strong project management skills that will be leveraged to seamlessly work across all internal marketing disciplines, from Performance Marketing to Creative to Communications, and external vendors like trade media partners. You will help to centralize information and processes related to our campaigns to maintain organization and execution speed.
We are much more than our job descriptions, but here’s where you will begin….- Lead the internal kickoff of industry marketing campaigns focused on new verticals and the U.K. to ensure all stakeholders are properly briefed on their roles and deliverables. - Create an internal project management system that includes the scope of our campaigns, tasks for each internal stakeholder, master campaign timelines, assets needed, and a results tracking system.- Partner with all marketing disciplines, from Performance Marketing to Creative and Comms, to ensure each element in our campaign includes their contribution and feedback.- Nurture and oversee day-to-day external partners like trade media companies, freelancers, and creative or media agencies. - Develop an industry marketing creative assets library with value prop messaging, image assets, and more, to make it easier to set-up our campaigns. - Build a results tracking system that can compare the results across our campaigns and allow for easy reference across the organization. - Feed progress and results of our campaigns into our master Global Marketing KPIs- Develop insightful campaign recap reports that can be circulated across the organization including upper management.- Manage POs and invoices for external agencies leveraged in industry marketing campaigns.
Who are you? (Qualifications) Like us, you’ll be deeply committed to delivering positive outcomes for customers and passionate about shaping the future of Afterpay.
You’ll have a passion for executing marketing campaigns across a variety of channels, such as: live events, branded content, influencer marketing, and display media.
Highly organized, expert prioritizer and able to manage stakeholders to meet deadlines
Experience working in a very cross-functional environment and managing relationships across Marketing, Sales, Client Success and Analytics
Background in media and advertising in service of business in the mass retail space a plus
You like to keep it real with your actions, be brave with your decisions, do the right thing for all our stakeholders and shape the future with excitement.
How we reward you. We have a pay for performance culture so you can expect to be rewarded for high performance. We pride ourselves on fairness and offer a competitive total reward package made up of salary, incentives and benefits including the opportunity to enroll in our share matching plan.
We have a strong focus on health and wellbeing at Afterpay as we aim to support you to succeed in both your career and personal lives, such as providing employees with a corporate membership to Headspace. We offer a wide range of insurance programs so you have the flexibility to choose what is best for you. Afterpay covers 100% of the employee cost and 75% of the cost of your dependents.
We value diversity and a collaborative and inclusive environment where everyone feels they belong is important to us.
How to Apply: We don’t know what the future holds. That’s the exciting part; we show up and make it happen. If you’re brave, if you’re committed to doing the right thing and excited by this opportunity, click apply now!
Afterpay is continuing to hire for all open roles with all interviewing and on-boarding done virtually due to COVID-19. All new team members, in addition to current staff, will temporarily work from home until it is safe to return to our offices.
