Senior Manager, Influencer + Partnerships

We Embrace Change – We Pursue (Pear)fection – We Hear You – We Work Hard, Play Hard

Senior Manager, Influencer + Partnerships

Who We Are:

Founded by a dream team of world-class cosmetic scientists, MIT engineers, and developers. Function of Beauty is a leader in customized beauty that creates personalized hair, skin, and body care products.

The Perks:

Function of Beauty perks includes eligibility for medical, dental, and vision starting the month after you are hired. You also receive short-term and long-term disability, 401(k) with company match, paid time-off, safe and sick time, and discounted customized products. We also offer free lunch once a week, bi-weekly chair massages, and are a pet friendly office! As a growing company there is plenty of room for professional growth. Function of Beauty believes in great employee culture so we often have employee events for our people.

What You’ll Do:

The Customer Acquisition team at Function of Beauty is responsible for recruiting new customers efficiently through a diverse and rapidly-evolving performance-based media mix.

The person in this role will be responsible for the end-to-end management + strategy of our 7-figure Influencer channel. Joining us on the heels of our recent Series B $150M investment, this is an incredible opportunity to take our influencer efforts to the next level and make your mark on the Function of Beauty growth story.

This role reports into the SVP, Growth.

Functions and Responsibilities:

• Lead the overall strategy, forecasting, and execution of our paid influencer marketing channel to meet/exceed aggressive growth targets (CAC, LTV, scaling customers) to include:
• Media negotiation and buying
• Creative briefing, testing and implementation
• Product development & coordination for influencer specific promotions
• Oversee tracking and promotion campaign execution
• Establish, test, and scale a local influencer strategy for our core international markets (GB, AUS, CA + EU) while delivering on acquisition KPIs (CAC, customers)
• Maintain strong agency relationships and own the media negotiations and buying across multiple vendors while sourcing and vetting new opportunities
• Develop strategic, large-scale partnerships with key influencers throughout the year, in collaboration with Brand & Innovation to drive efficient sales
• Own and report on all channel specific metrics including CAC, CTR, CVR, etc. regularly and proactively & independently address declining metrics with strategy shifts.
• Set a high-standard for constant iteration + improvement through testing and innovation
• Optimize influencer customer flows in collaboration with Digital product to improve CVR
• Collaborate with PR to scale strategic affiliate partnerships in key segments
• Develop a strategic roadmap (including aggressive offer testing plans) for continued growth across the influencer channel
• Manage and develop the growth marketing associate build out a team to support a scaled best-in-class program in the next year

What You Need:

• 5+ years of experience in acquisition marketing, with some managerial experience
• 2+ years in performance-based influencer marketing
• Demonstrated experience managing 7-figure budgets, including forecasting and budgeting
• Strong negotiation skills are a must
• Critical thinker and extremely data-driven: this is performance-based influencer marketing not engagement/brand.
• Ability to demonstrate project management & leadership skills
• Experience in a high growth start-up within e-commerce, beauty, or consumer products
• DTC experience preferred
• Bias for action to problem solve & get things done
• Excitement for learning, open to new experiences and challenges in a fast-paced, sometimes ambiguous environment
• Experience in international markets a plus
• Relevant bachelor’s degree

Employment Category:

• Full Time, Exempt

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to successfully do the job.

Function of Beauty is an Equal Opportunity Employer