Influencer Marketing Associate
MANSCAPED is a fast-growing men’s consumer brand that makes and distributes personal care products built to “Refine the Gentleman.” These products encompass a portfolio of mechanical devices, replacement blades for the devices, and a suite of grooming products for these focus areas and beyond. MANSCAPED operates as a truly global omni-channel brand. The company distributes via a Direct-to-Consumer website, as well as through Amazon and selected Brick and Mortar retail partners. In addition, MANSCAPED has expanded beyond the US to service customers in the UK, Australia, Canada and EU Nations.
MANSCAPED™ is seeking a motivated Influencer Marketing Associate to join our Marketing team. This role requires experience prospecting outreach targets, building external relationships, and ensuring influencer deliverables are achieved.
Responsibilities:
- Research new influencer marketing opportunities on social media channels by using tools like UpFluence and CreatorIQ
- Effectively prospect targets identified by key demographic and audience segment criteria
- Send high volume of outbound emails to establish first contact with influencers and/or agencies
- Engage in advanced levels of negotiation and budget management to manage influencer/agency partnerships
- Onboard influencers with unique tracking process, and document accordingly
- Build and maintain your own dedicated influencer marketing roster and book of business
- Understand performance metrics and isolate what’s working
- Assist in daily, weekly, monthly, quarterly, and annual reporting
- Assist internal workflow and communication necessary to execute influencer marketing deliverables
- Ensure influencer marketing roster curates value and drives high ROI
- Other duties as needed
Qualifications:
- 1- 2 years of digital marketing experience.
- This person must naturally love influencer and/or podcast marketing
- Previous digital agency experience with a proven track record of success is highly desirable
- Understanding of Google Analytics and KPI metrics
- Comfortable writing and sending many outbound emails per day
- Excels at researching and outreach techniques to secure relationships
- Able to negotiate campaign costs and deliverables
- Highly motivated individual with a “grinder” mentality in terms of commitment
- Sports knowledge is a major plus
- Embraces a “figure it out” mindset
Keys to Success:
As a member of the team, success will be measured based on the below:
- Doing Your Job: Setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager, and then deliver on them.
- Doing Your Job, the Right Way: In our team we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework.
- Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you
