Influencer Marketing Specialist
The Influencer Marketing Specialist Role
We're looking for a highly motivated Influencer Marketing Specialist to help develop and scale our emerging Influencer Marketing program. The ideal candidate is a highly organized, communicative self-starter who thrives under pressure, enjoys fast-paced work, has tremendous follow through skills, and is motivated by success and growth.
The Influencer Marketing Specialists’ ability to find and foster meaningful relationships is vital. The Influencer Marketing Specialist will cultivate strong relationships with social media influencers of all types and tiers. This includes health and wellness experts, celebrities, ambassadors, bloggers, branded accounts, creators, customers, and anyone else who can effectively influence our targeted audience.
The Influencer Marketing Specialist will also specialize in researching new trends, managing ongoing partnerships, identifying new opportunities for the brand, developing data-driven recommendations, and supporting campaign and product launches.
The overarching mission of the Influencer Marketing Specialist is to build trust in AMMD and drive new customers by building myriad new relationships with trusted social media personalities that align with our brand.
Requirements
- 6 months of experience in Influencer Marketing and E-commerce
- 6 months of experience working directly with influencers across Instagram, Facebook, YouTube, Twitter, Snapchat, TikTok, etc.
- Thorough understanding of all social media platforms
- Excellent communicative, interpersonal and relationship building skills
- Experience working with performance marketing metrics
- Proficiency in Google Suite, Excel/Sheets and ideally an Influencer Management Platform such as Leaddyno, Upfluence, or Outreach Ninja
- Ability to analyze and interpret data from third-party platforms
- Experience using the appropriate tools and methodologies to measure impact of campaigns
- Ability to negotiate strongly while maintaining goodwill with influencers
- Ability to thrive in a fast-paced environment and juggle multiple assignments and changing priorities
- Ability to work independently, meeting goals and deadlines with moderate supervision
Key Responsibilities:
- Identify and build relationships with prominent influencers, thought leaders, micro influencers, bloggers, and a range of other experts in the Health and Wellness industry
- Research relevant industry experts, competitors, target audience and users
- Identify high level partnerships that help achieve top of line revenue goals
- Manage relationships with existing and new influencers/content creators throughout their lifecycle
- Develop and manage paid influencer campaigns
- Monitor influencer content and dialogue to ensure consistent messaging for our brand and to ensure content meets compliance standards
- Keep up with emerging trends, technologies and influencers in the Health and Wellness industry
- Create a streamlined process to activate partnerships efficiently and effectively
- Collaborate across Marketing department in order to leverage influencer-created content across other growth channels
- Adopt an ROI-driven approach to reporting on influencer programs and create actionable reports for all influencer campaigns
- Manage influencer program budget, negotiations and additional internal logistics
Benefits
- Subsidized group health, dental, and vision insurance
- Retirement plan (401k) available to eligible employees
- Up to 15 days per year of paid time off
- Paid holidays off
- Store discounts
- Team lunches, outings, and parties
About You
You’re self-sufficient and resourceful with a next level attention to detail. Your natural curiosity and social ability allows you to network effortlessly and inform others efficiently.
You’re an avid social media user who is well-versed in all social platforms and excited about the opportunity to hunt down and work with a wide range of influencers in the Health and Wellness Industry! You love all things social media, and your goal is to become an Influencer Marketing expert! Your toolkit includes relationship building, authentic storytelling and project management.
About Us
AMMD is a mission-driven e-commerce wellness platform, and a game-changer in the health and wellness industry. We live by our mission of empowering people to take back their health by providing them with the tools to understand the root cause of their symptoms and to live the solution. We are committed to delivering the highest quality in everything we do, and we are looking for a candidate with the same drive and commitment to excellence.
Important Information
How to get your application noticed: Apply online here or on our website (https://www.amymyersmd.com/car... is a full-time, in-office position in our Austin office. The office is located in south Austin near I-35 and Slaughter in the Southpark Meadows area.
Verification: In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
