Manager, Influencer Marketing - Energy Category

PepsiCo Energy is seeking a dynamic, highly collaborative and creative Influencer Marketing Manager with a strong understanding of today’s top cultural voices, product marketing, and obsession with social marketing.

The ideal candidate will have experience in digital/social channels, creative and content management, content distribution strategy, combined with a deep knowledge of the influencer marketing space and how to build brands in conjunction with talent/partners. This person will be integral in authenticating the Energy brands within key consumer targets while creating culture-defining relationships and content.

Responsibilities:

• Move faster than the industry. Search for new opportunities and partnerships that deliver scale
• Develop, implement, and manage the influencer strategy for Rockstar Energy and Mountain Dew Rise
• Be at the forefront of consumer insights and culture to inform influencer and content strategy
• Research influencers, platforms, niches and engage in outreach
• Recruit and activate influencers; respond to all inbound/outbound inquiries to build an engaged community and program
• Maintain a roster of relationships with whom we can activate quickly
• Manage or partner in negotiations with influencers and/or partners
• Support requests from stakeholders across music, gaming, sport
• Track and measure the efficacy of programs - both always on and campaign-specific
• Ability to analyze data, develop insights, and provide learnings to impact strategy
• Be a guardian of flawless execution. Set and demand only the highest production standards
• Measure quality and effectiveness. Learn what works and scale it. Learn what doesn't and change it

Qualifications/Requirements

• Bachelor’s Degree required.
• Deep expertise with key social media platforms.
• 5+ years of social media strategy.
• 3+ years of influencer outreach.
• Ability to identify and foster relationships with relevant influencers and creators on Instagram, YouTube, Facebook, TikTok etc.
• Must have experience in creating and executing influencer or ambassador programs and initiatives.
• Excellent project management skills and attention-to-detail.
• Familiarity with back-end publishing and platform and analytics tools (i.e. FB insights, YouTube Analytics).
• This position is limited to persons with an indefinite right to work in the United States.

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy