Social Strategist

Location: Nashville, TN

Department: Content

Years' Experience: 3+ years

Reports to: VP, Content

The Position

A storyteller by trade, the Social Strategist knows what works and what doesn't for businesses on social media and can build creative social marketing plans for B2C and B2B clients, with both small and large budgets. You have experience (3+ years) leading social media initiatives for brands, and you know all platforms like the back of your hand – including the up-and-coming ones. You're passionate about predicting the future of social and educating clients and co-workers about the nuances of each platform.

The ideal candidate will have experience creating social strategies, campaign plans, and original content for platforms like Facebook, Twitter, blogs, and LinkedIn. Additionally, experience is desired overseeing community management programs, and providing best-practices and thought-leadership to clients.

The Commitment

We are the home for all top talent who share our purpose and values. We're honored to be consistently named a best place to work, both locally and nationally, and we strive to live up to that title. Our growth as an agency, our reputation, and our work will be fueled by a foundation of diversity and inclusion that is reflected in our staff and the amazing work we do each day.

At ReviveHealth, diversity, equity, and inclusion are strategic imperatives and moral obligations. The strength and resonance of our work depend on a deep understanding of real people of all races, gender identities, sexual identities, and cultural backgrounds, and we have a moral and business responsibility to elevate these diverse experiences in everything we do.

Our focus on diversity, equity, and inclusion is central to cultivating a culture of personal and professional growth that lets us do brilliant and relevant work for our clients. We seek to grow always in our understanding and addressing issues of injustice that affect marginalized people. Together and individually, we work to make ReviveHealth an inclusive environment where equality is expected, where respect is the cost of entry for all, and brave conversations make us — and our work — stronger. We are lifelong learners, recognizing that the work of DEI is never complete and that leaning into hard things inspires growth and greatness for ourselves and for our clients.

The Responsibilities

Includes, but not limited to the following:

• Builds social strategies for regional and national healthcare brands (health systems and health technology companies)
• Creates campaign plans and brings them from idea to execution
• Crafts original content including post copy, video scripts, and image ideas (working with designers to bring ideas to life)
• Create and manage influencer programs – from identifying influencers to vetting, briefing, and reporting
• Work with Analytics to create performance reports for clients
• Work with media buyers to create and execute paid social media plans
• Performs social audits, audience analyses, social listening, and competitive audits
• Creates POVs and channel best practices, content calendars, social trends reports, influencer marketing plans, and paid social plans
• Demonstrates passion for video strategy, with working knowledge of video production
• Collaborates with the team to establish social capabilities and thought-leadership for ReviveHealth
• Educates the agency about social media best practices
• Builds relationships with social platforms and vendors
• Other duties, as assigned.

The Essentials

• 3+ years of experience in social media marketing
• Bachelor's degree in communications, advertising, marketing, PR, journalism, or related field
• Agency experience working with national brands and local/regional brands; brands with large budgets and brands with small budgets; and/or companies with mature social capabilities and those just getting started in social
• Experience creating and executing long-term social strategies that have been executed over a multi-year period
• Ability to create and articulate a unique philosophy and approach to social media marketing
• Experience working with corporate communications, investor relations, and public relations teams
• Deep understanding of channel behavior across all social platforms, from Instagram to Reddit to Twitch to Doximity to Nextdoor to TikTok and beyond
• Social listening experience with tools such as Brandwatch, Netbase, Crimson Hexagon, Talkwalker, etc.

Our Values

Respect.

Own it.

Grow, always.

ReviveHealth is proud to be an Equal Opportunity/Affirmative Action employer. ReviveHealth recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.