Paid Social Specialist / Digital Strategist

EvolveMKD is looking for an experienced, resourceful, client-facing Paid Social Specialist / Digital Strategist. The ideal candidate will have 3+ years experience ideating, building and executing paid social media. Comfort with programmatic / banner advertising, direct media buys, search and Ad Words are preferred. Strong account and project management skills are required.

This position provides the opportunity to work in a thriving, creative environment with a collaborative team on a wide variety of businesses in the aesthetics, healthcare, beauty and lifestyle categories.

Company Overview:

EvolveMKD is a Digital Communications & PR Agency headquartered in New York. We create consumer and professional campaigns, take them out into the world, and measure their impact. We've been named one of the Best PR Agencies in NYC (2020 PRWeek Small Agency of the Year Finalist 2nd year in a row) and our services span Public Relations, Digital Media and Social Media. We're a tight-knit collection of storytellers, brand builders and caretakers, data crunchers, media hounds, digital strategists, and collaborators. Our culture fosters creativity and curiosity, rewards passion with perks, and inspires new ways of thinking - we get work done and make it fun!

Job Overview:

A successful candidate will have a mind for all things paid social & digital, a proven track record of executing and generating results specifically for digital campaigns, along with an analytical outlook. They should be proactive with excellent problem solving, organizational, and client/team/project management skills.

Key Responsibilities:

Client and Partner Management

Collaborate and lead the digital team to develop client strategy and execute overarching brand campaigns
Deliver excellent client service, and execution of timelines and budget management
Manage the day-to-day workflow across direct reports, peers, clients, vendors and freelancers; reporting to SVP

Paid Social Media, Digital and Strategy

Strategize, ideate, and assist in the execution of campaigns, including:

Paid social media campaigns (such as website conversions, reach/frequency, engagement, fan acquisition and lead generation) across social platforms,

Programmatic (display, native, video, mobile) as needed
Promotional campaigns (such as brand content integrations, third-party promotions, contests and sweepstakes)

Measurement and Analytics

Educate internal team and clients about performance metrics for social, display and influencer initiatives
Oversee social listening, monitoring and reporting deliverables
Analyze metrics from content campaigns and social media advertising activations, ensuring that ongoing and future efforts are optimized and ladder up to overall strategies
Continually monitor for relevant trends in the digital space, as well as social media and influencer marketing opportunities

Agency and Team Development

Collaborate with senior leadership to craft new business proposals and pitch new business, reflecting a forward-thinking strategy
Be able to "manage up" and effectively communicate issues/successes to senior staff with a sense of ownership and urgency; continually identify areas for team improvement
Work in conjunction with SVP to expand team capabilities and identify tools
Manage team effectiveness and project hours, optimizing for billability and profitability
Manage and mentor junior team to further their professional and personal growth

Qualifications:

Minimum 5 years' digital experience (minimum 3 years paid experience) with strong focus on paid digital and social
3+ years of team, account and project management experience
Advanced knowledge of , Ads Manager/Business Manager, Instagram is a must; is also preferred; YouTube, TikTok and other channels a plus.
Experience with programmatic/banner advertising, direct media buys, search and Ad Words are preferred.
Agency experience is a must. Previous experience working with PR counterparts either at a PR agency or through agency partners is required
Bachelor's degree

Excellent written communication skills are required; comfort writing succinct, polished client emails and on-brand social copy

Benefits Include:

Competitive salary based on experience
Performance-based bonus
Generous contribution to healthcare, dental and vision plans
401K with company match and profit-sharing opportunities
Unlimited PTO, summer Fridays, and generous company holiday schedule
Commuter benefits + FSA
Cell phone reimbursement
Paid family leave
In-office Family Party each July + Holiday Party each December