Social Media & Community Manager

Position Summary:

Miyoko’s Creamery is seeking an experienced Social Media and Community Manager. We are looking for a driven forward-thinker, who is adaptable, flexible, and thrives in a fast-paced environment. You will lead and collaborate on numerous projects simultaneously while maintaining a high level of detail and meeting aggressive timelines putting your project management skills to the test.

The successful candidate should have a strong grasp of current social media tools and strategies and be able to lead integrated social marketing campaigns from concept to execution – Reporting to the head of marketing, the social media manager will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Primary Functions:

• Oversee strategy, planning, editorial development & execution of social media marketing campaigns, including email, social media and digital social/display advertising, across all digital channels.
• Measuring and reporting on the performance of all social marketing campaigns.
• Create and/or oversee creation of branded editorial and video for social channels.
• Grow and manage our social community.
• Create and maintain editorial calendar that supports Miyoko’s mission, brand and products.
• Create meaningful social partnerships with influencers and like-minded brands.
• Design, build and maintain our social media presence.
• Increase engagement with and grow our social community.
• Effectively lead, collaborate and manage contractor resources for top results.
• Plan and execute all social media and community marketing, including leveraging our database of customers, email, newsletters, social media and social display advertising campaigns, including geo-targeting.
• Measure and report performance of all social marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on those insights.
• Brainstorm new and creative community growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Maintain and update website as required with most recent social assets.
• Work with customer service to maintain customer pulse and concerns and ensure timely responses through Zendesk, FB, IG and Twitter.
• All other duties as assigned.

Requirements:

• 5 years of progressive experience in a social/digital marketing role.
• Bachelor’s Degree in Marketing, Business, Project Management or related discipline required.
• Master’s Degree in Marketing, Business or Project Management a plus.
• Experience in CPG or social media required.
• Experience managing direct reports is a plus.
• Ability to travel up to 20% of the time.
• Ability to prioritize projects to meet multiple deadlines.
• Ability to strategize and execute digital/social campaigns along with strategic skills in translating campaign concepts into effective branded content.
• Ability to work independently but communicate and escalate problems appropriately.
• Analytical, data-driven mindset and can apply strategic and creative thinking skills to problem solve and drive company goals and outcomes.
• Dedication to completing challenging tasks in a fast-paced and rapidly changing environment.
• Demonstrable experience leading and managing, marketing database, email, social media and social display advertising campaigns.
• Demonstrated organizational, technical, teamwork, leadership, and interpersonal skills.
• Demonstrated strong level of oral and written communications skills.
• Direct experience working across Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube, Google Analytics, with general understanding of paid social and organic/user-generated content campaigns.
• Experience in branded editorial and branded video development.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Experience working cross-functionally to establish processes and collaborate across teams and promoting financial discipline and diligence.
• Highly creative with experience in identifying target audiences and devising social campaigns that engage, inform and motivate.
• Knowledge of FDA social media guidelines and FTC influencer guidelines.
• Must have a demonstrated ability to plan, implement, and achieve significant complex goals and objectives.
• Solid knowledge of social management analytics tools (e.g., Sprout Social, Twitter and FB analytics, Google Analytics, NetInsight, Omniture, WebTrends).
• Strong attention to detail.
• Up-to-date with the latest trends and best practices in social media marketing and measurement.
• Very comfortable working in a fast-paced, startup environment and building out systems, tools, and processes from the ground up.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.

Miyoko’s provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital or veteran status, or any other legally protected status.