Social Media Strategist
Description
Position at Madeby
About The Role
We are looking for an experienced Social Media Strategist to help scale and grow our celebrity-founded beauty brands on social. Supporting the Senior Social Media Manager, you will be responsible for spearheading a best-in-class social content strategy for both founder and brand channels across several platforms. You will also be responsible for executing tactics to drive key KPIs for engagement and fan growth along with ideating community programs to delight our fans. Are you an expert social strategist with experience in the beauty industry? If so, we want to hear from you.
What You’ll Be Doing
- Develop, oversee and publish a monthly social calendar that caters to targeted audience and ladders up to the goals of the business
- Ideate and produce content ideas for cofounder channels in partnership with the Creative team
- Ideate, pitch and execute unique, engaging social media activations to develop innovative custom content that breaks through the social clutter
- Monitor and report on weekly social metrics, and develop actionable insights to accelerate fan growth. engagement and traffic back to the site
- Ability to manage social dashboard with regular reporting metrics and insights to inform content and posting strategy
- Monitor and engage in brand-related/real-time conversations for the brand community across all social media platforms
- Produce ad hoc social video and photo content for social media platforms
- Work closely with cross-functional partners in the Creative, Brand Operations, Brand Partnerships, and Influencer Marketing teams
- Spearhead an influencer program and help curate influencer gifting lists and content creation
- Lead Community Management on various social media platforms with an always-on approach
- Develop and manage a UGC program that incentivizes the community to share more content
What We’re Looking For
- Bilingual in Spanish and English
- Ideally, someone who has 4+ years working in social media within the beauty or lifestyle space
- Strong attention to detail, highly curated eye for mapping out social feeds that feel unique to each brand
- A leader who can direct and professionally give video and content direction in real-time with a keen creative eye
- Experience working or leading a creator program, planning briefs, and nurturing relationships with external influencers and talent
- Experience working with major celebrities in a professional manner
- Experience with social analytics & publishing tools
- Deep strategic thinker that can define objectives and optimize plans with insightful recommendations
- A self-starter with expert knowledge of digital space and proactively brings new ideas to the team
Bonus If You Have
- Graphic design skills and experience with editing tools to create ad hoc digital content as needed
- Ability to produce video beauty content
- Experience working at a fast-paced start-up
What We Offer
- Competitive salary & equity grants
- Medical, dental & vision insurance
- Annual bonus program
- Paid time off & work from home flexibility
- Free Glam Bag Plus subscription
- Learning & development programs
About Madeby Collective
Madeby Collective, a BFA Industries brand, was founded in 2019 and is a beauty brand incubator that creates beauty brands with luminaries of diverse communities. It’s home to Item Beauty, a Gen Z-focused clean beauty brand co-founded by Addison Rae, TikTok’s #2 largest star, and Complex Culture, an award-winning beauty brand for time-pressed millennials. Combining social listening with hard data, Madeby Collective fulfills unmet consumer needs, drives authentic connections, and creates unexpected experiences that disrupt beauty norms. Madeby Collective’s primary offices are in San Mateo and Santa Monica.
We are an equal opportunity employer who celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.
