Digital Campaign Coordinator

Digital Campaign Coordinator

Overview

Entertain Impact is a social impact agency that works on campaigns that make a difference. Our customers are philanthropic, social justice, and purpose-driven business organizations. Our mission is to create a socially just world, using the power of popular culture to elevate important issues and mobilize movements. We are looking for a crafty and creative project manager to help tell our clients’ stories.

The Digital Campaign Coordinator thinks creatively and operationally, blending the two by identifying emerging tools and innovative tactics and knowing how to implement them effectively. The campaigns you work on will be varied, spanning everything from criminal justice reform and voting rights to climate change and health and human services. But the aim of your work will likely fall into one of these categories: generating awareness, persuading people through education, raising funds, and organizing movements for change--all for the purpose of generating social good.

Reporting to the Director of Campaign Strategy, you will oversee research, present tactical ideas, coordinate logistics, and execute the day-to-day work that is campaign management. Your work will also support the agency’s marketing efforts, working closely with our CMO and Digital Marketing Manager to support Entertain Impact’s marketing strategy across web, social, email, and direct communications channels.

You should have hands-on marketing, campaign execution, or project management experience. You love popular culture, social media, and social impact.

This is an impact position. We are a small team. Your work ethic, commitment, and product will be critical to the success of our clients. The results you produce will be real, recognized, and valued. If you’re scrappy, flexible, hardworking and interested in using your project management skills for good, we’d love to meet you.

Requirements

Research

• Manage third-party research vendors, freelance research team, and influencer marketing platform to deliver client research deliverables
• Monitor media landscape for celebrity and public influencer involvement in causes, non-profits, philanthropy, and social good issues
• Conduct research and summarize findings to leadership, translating learnings into actionable insights and recommendations for clients

Public Figure Outreach & Coordination

• Produce pitch sheets, celebrity ask letters, and talent-related communications
• Create talent-specific activation menus, tracking and maintaining database of all influencer outreach, correspondence, and activations
• Coordinate day-to-day logistics relating to engagement of celebrity supporters, including the development of call sheets, outreach, follow-up correspondence, bookings, securing run-of-show and MoU approvals, and on-site talent management

Project Management

• Create detailed and collaborative project plans to ensure the successful execution of client advocacy, fundraising, marketing, organizing, and influencer engagement programs
• Produce weekly trackers and reports to ensure timely progression of all projects within scope and budgeted hours

Client Communications

• Draft client proposals, scopes of work, action plans, impact reports, and presentations
• Craft messaging, generate copy, produce promotional toolkits, and collaborate on other aspects of campaign communications
• Prepare meeting agendas, share meeting notes, and conduct follow-ups to ensure transparency and alignment across all stakeholders

Marketing Coordination

• Prep, post, and coordinate the distribution of agency’s blog with an emphasis on editing, SEO, and overall readability and performance
• Help produce and coordinate visual assets for use across agency’s channels (email, web, social) using Canva and/or Adobe Suite
• Execute and report on email marketing campaigns using MailChimp
• Help maintain agency’s CRM and reporting dashboards
• Write and edit copy for marketing materials as well as on digital channels (web, email, and social) with a strong ear for brand voice a good eye for detail
• Help conduct quality and performance checks to ensure agency web properties are maintained to high standards
• Assist in executing Entertain Impact’s social media strategy with an eye toward integrating cause influence and client campaigns into the narrative
• Conduct community management on social media, cultivating relevant conversations and growing an engaged following on Entertain Impact’s social channels

Qualifications

• Bachelor’s degree: Communications, Marketing, Business, Journalism or English degree preferred
• 2-3 years’ work experience at a marketing, PR, or talent agency or in an in-house marketing or project management role
• Attuned to culture, aware of trends and moments
• Highly organized and even-keeled, capable of juggling multiple projects at once
• Strong written and oral communication skills, able to write and speak clearly and effectively
• Perfection-oriented editing skills that present the agency’s work professionally at all times
• Thoughtful and detail-oriented, thinking multiple steps ahead, spotting mistakes before they happen, and avoiding pitfalls
• Humble, hardworking, and resourceful, willing to investigate and self-educate when necessary, but also ask for help before projects derail or quality suffers
• Deep understanding and practical knowledge of social media, email marketing, responsive design, SEO, and SEM
• Collaborative, fun, and team-oriented
• Proficiency in Microsoft Office with a focus on Word, PowerPoint, and Excel
• Knowledge of Google Suite
• Adobe and Canva skills preferred, but not required