Partner Marketing Manager, LATAM GBM
Responsibilities
About the Team
The Partner Marketing Team is a strategic marketing function within Global Business Marketing (GBM) responsible for accelerating TikTok's growth through its ecosystem of advertising technology, creative, creator, measurement and commerce partners. We develop global partner marketing strategies and scalable programs that enable partners to extend TikTok's reach and impact, helping advertisers adopt priority products, expand TikTok expertise across the industry, acquire new customers, and amplify TikTok's products, value, and vision at scale.
About the Role
As the Partner Marketing Manager, you will define global partner marketing strategy while also leading execution across both Global and North American markets. Working across TikTok's ecosystem of advertising technology, creative, creator, commerce, and measurement partners, you will develop scalable marketing programs that accelerate product adoption, generate demand and strengthen TikTok's leadership within the advertising industry. You will work closely with Product Partnerships, Product Marketing, Sales, B2B Marketing, Communications, and regional marketing teams to build repeatable programs that can be adopted globally while driving execution across North America.
Success in this role requires equal strengths in strategy and execution. You will identify opportunities to leverage the partner ecosystem to accelerate business growth, influence stakeholders across global teams, and build integrated marketing programs that deliver measurable commercial impact. As the global strategy owner, you will also establish scalable frameworks, playbooks, and best practices that enable regional teams to execute consistently around the world.
Responsibilities
- Develop and own the global partner marketing strategy, establishing scalable frameworks, playbooks, and best practices that can be adopted across regional markets.
- Lead partner marketing execution for key partner initiatives, translating global business priorities into high-impact regional marketing programs.
- Partner closely with Product Partnerships to develop joint go-to-market strategies with priority partners.
- Develop partner-led marketing programs that leverage partner ecosystems, customer relationships, and account-based marketing (ABM) strategies to accelerate product adoption and advertiser growth.
- Build integrated partner marketing programs - including co-marketing campaigns, executive engagement, customer events, webinars, industry activations, thought leadership, digital campaigns, and sales enablement - that drive awareness, engagement, and adoption of TikTok solutions.
- Identify new opportunities to leverage partners' platforms, communities, sales organizations, and customer relationships to expand TikTok's market presence and drive measurable business growth.
- Lead partner marketing strategy for flagship TikTok-owned events, partner activations, and major industry moments, ensuring programs align to clear business objectives and deliver measurable outcomes.
- Collaborate with Product Marketing, Communications, Sales, and other marketing teams to amplify product launches, customer success stories, research, thought leadership, and strategic initiatives through partner channels.
- Build and maintain executive relationships with strategic partners, identifying opportunities to deepen collaboration through innovative marketing programs and joint business initiatives.
- Partner with regional marketing teams across APAC, EMEA, and LATAM to share best practices, support localization, and scale successful partner marketing programs globally.
- Develop measurement frameworks and success metrics for partner marketing initiatives, using data-driven insights to optimize investment, demonstrate business impact, and continuously improve program effectiveness.
- Gather advertiser, partner, and market insights to help shape future product marketing strategies, partnership priorities, and global go-to-market initiatives.
Qualifications
Minimum Qualifications
- 5+ years of experience in partner marketing, product marketing, B2B marketing, partnerships, or a related role within the advertising, media, or technology industries.
- Experience working directly with external partners, creative agencies and/ or vendors.
- A fast learner with a great sense of judgment, design sensibilities, and creative thinking.
- Ability to thrive in ambiguity and adjust quickly to change.
- Understanding of the advertising industry and media agency landscape.
- Knowledge of TikTok ad products and performance marketing strategies.
Preferred Qualifications
- Experience developing scalable ABM and marketing frameworks, playbooks, or global programs that have been adopted across multiple regions.
- Experience planning and executing executive events, customer programs, industry thought leadership initiatives, or flagship marketing activations.
- Experience working within a global organization and collaborating across regional marketing teams.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request... Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $108000 - $208800 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
