Vice President of Marketing

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  Partner with ecommerce to develop and execute social commerce strategy across emerging channels like TikTok Shop and Meta Shop, connecting social audiences directly to purchase.
• Set performance standards across social, influencer, and affiliate - establishing KPIs, reporting cadence, and a test-and-learn framework the team executes against.

RETAIL STRATEGY AND MARKETING:

• Develop strategies to drive same store sales growth, focusing on in-store activations, local and market-level marketing initiatives, and customer engagement strategies.
• Partner with Retail Ops and Ops teams on product strategy, seasonal offerings and promotional calendar to achieve channel revenue targets.
• Lead branding and experiential design including renovations and in-store communications.
• Partner with Bakery team to develop annual marketing calendar for bakery promotions, including seasonal innovations, LTOs, and special occasion based marketing. Work with Bakery team to execute.
• Partner with Retail ops to measure store performance through ratings analysis.

ECOMMERCE STRATEGY & MARKETING

• Enhance brand awareness, intrigue, and conversion by partnering with eCommerce to produce and test creative content across acquisition channels, email, and SMS. Deliver consistent, on-brand experiences from top to bottom funnel. Provide content, copy and art direction for website and related programs in partnership with eCommerce team and UXD resources.
• Partner with eCommerce team on product strategy, seasonal offerings and promotional calendar to achieve channel revenue targets.
• Partner with Ops team on physicality (design, costs) of shipping experience including box, unboxing experience and individual product packaging and quality.
• Partner with eCommerce team on retention & loyalty initiatives, providing strategic, execution and creative support.
• Partner with eCommerce team to execute email and lifecycle marketing communications.
• Partner with CX team to ensure customer touchpoint strategies are aligned with the brand.

PARTNERSHIPS & LICENSING SUPPORT

• Partner with VP of Brand Partnerships on strategies to maximize partnerships within marketing and our owned channels.
• Ensure all collateral needs for partnerships are properly supported.

FINANCIAL OWNERSHIP

• Own all marketing spend. Work in tandem with Finance to ensure compliance with annual budgeting processes.
• Report out on key KPIs as they relate to the performance of marketing.

PEOPLE MANAGEMENT, LEADERSHIP & CULTURE

• Oversee and support the development of team members.
• Work closely with all cross functional leaders to ensure a cohesive marketing strategy that spans across all channels.
• Work closely with all departments to strategize and implement company growth initiatives, including product pricing strategy and product mix.
• Fully understand and exhibit the Milk Bar ethos, embodying core values, inspiring celebration, and creating real magic while serving as a brand ambassador internally and externally.

Please note that job duties are subject to change at the Company’s discretion.

Requirements

• 10+ years of progressive marketing leadership experience, including senior leadership roles overseeing multiple marketing disciplines in omnichannel DTC brands, retail, or CPG environments.
• Experience in brand management, campaign development, and content strategy.
• Proven experience leading and integrating creative, digital, performance marketing, lifecycle/CRM, and field marketing.
• Strong operational and organizational leadership skills with a track record of building scalable processes.
• High financial acumen with the ability to connect marketing investment to business outcomes.
• Exceptional communication, influence, and stakeholder management skills.
• Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative environment.

The pay range for this role is $175,000 - $225,000 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience and certifications. In addition to those factors, we consider the relative pay of our current employees in similar positions when making a final offer.

Salary Description$175,000 to $225,000