Influencer Manager

Glow Recipe, a rapidly growing skincare start-up, is hiring an Influener Manager who will report to the PR Director. You should be highly creative, organized, and a talented multi-tasker who thrives in an incredibly fast paced environment.

Key Responsibilities

• Help implement global influencer marketing strategy, establishing and nurturing long-term partnerships through organic and sponsored content and networking

• Retain current influencer base and grow new influencers as ambassadors of the brand

• Help ideate and host influencer events and pop-ups, as well as execute social/digital activations for key brand launches

• Support development of global influencer marketing strategy to encourage advocacy and support key launches

• Identify and execute influencer partnerships

• Understand the influencer landscape, their social platforms, content creation patterns and their work within the beauty industry

• Harness storytelling to leverage influencers to connect to brand objectives and consumer needs

• Use tools such as Tribe Dynamics for social tracking, database management, and reporting on brand and campaign KPIs for the global team

• Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies

• Perform competitive analysis, industry research, and continually assess best practices and KPIs in a consistently changing landscape

• Monitor, track and share new digital and social trends, tools and platforms to connect with brand strategies