Influencer Manager

Do you want to work in a cool, young, inclusive beauty company?

Do you have an entrepreneurial mindset and the passion to thrive in a semi-startup environment?

Do you have a strong passion for influencer marketing?

If this sounds like you, here’s your perfect job!

amika’s Influencer and Partnerships Manager is responsible for building brand advocacy and driving awareness through strategic partnerships with highly-engaged influencers of all levels in the US and international markets. amika’s influencer strategy and partnerships are a driving force for brand awareness and a key pillar to overall brand strategy. This role will lead strategy execution for both consumer-facing influencers as well as professional stylist content creators and must maintain a strong knowledge of both segments while working cross-functionally with amika’s social media, advertising, marketing and creative teams.

Core Responsibilities:

• Serve as internal lead for influencer strategy execution against marketing initiatives, including full management of amika’s consumer-facing and professional influencer communities and campaigns for both the US and key international markets
• Develop and execute full-scale influencer campaigns that support brand initiatives with defined objectives and KPIs with measurable business impact
• Work cross-functionally with amika’s social media, advertising, marketing and creative teams to fuel departmental needs and ensure that influencer selection, messaging and deliverables are aligned with overall goals
• Execute all campaigns to ensure timely delivery of influencer assets and coordinate logistics based on talent contracts
• Take ownership of the influencer budget and strategy for both US and international initiatives
• Develop influencer campaign briefs including defined deliverables, KPIs and messaging requirements for US and global influencer partnerships
• Negotiate, manage and execute all contracts with affiliates, influencers, and content creation partnerships
• Maintain overarching knowledge of the salon professional business to inform strategy and execution of content collaborations with professional stylist content creators
• Partner with social media team on content strategy to incorporate Influencer-generated content and determine collaborations, giveaways and other promotional events
• Continuously engage and cultivate long-term, meaningful relationships with amika’s network of influencer communities to create strong brand advocates
• Manage and execute influencer relationship building initiatives according to budget and calendar that lead to genuine brand advocacy
• Strategize and develop unique incentives and promotions for influencer communities to ensure consistently high engagement
• Work alongside PR to plan and execute ongoing influencer and press events
• Manage relationships with all influencer marketing-related agencies
• Proactively conduct ongoing influencer discovery research and recruitment to ensure continued growth of multiple influencer community networks based on marketing objectives
• Own the go-to-market (GTM) process for all influencer strategies relating to product launches and brand equity initiatives
• Produce detailed monthly reports and campaign-specific reports for all categories of influencer initiatives that track all key KPIs while also measuring effectiveness of strategies and events
• Monitor social media coverage and compile reporting documentation that shows campaign results and conversion to sales and/or other KPIs
• Audit social media coverage to ensure that posts are consistent with industry guidelines and brand messaging
• Maintain key knowledge and best practices of various social media platforms with a focus on Instagram, TikTok and YouTube
• Stay current with best practices, emerging social media platforms, strategies and industry standards related to influencer marketing, public relations and social media and how they can connect to overall brand strategies
• Stay informed on current events and trends, particularly as they relate to the beauty and hair industry

Qualifications:

• 4-6 years of experience working in influencer marketing is a must
• Previous experience in beauty or hair preferred
• BA/BS in Marketing, Advertising or Communications preferred
• Strong knowledge of all social media platforms
• Proven experience with tracking/reporting
• Strong and creative writing skills
• Strong project management skills, including the ability to align and collaborate cross-functionally
• Extremely organized, detail-oriented, and can multi-task in a fast-paced environment
• Excellent time management skills to meet tight deadlines and accommodate for shifting priorities
• Creative problem-solver who is solutions-oriented with a positive attitude and can-do approach
• Strong analytical skills to evaluate success of campaigns, content and programs
• Strong knowledge in Federal Trade Commission (FTC) guidelines
• Excellent creative judgement to identify future on-brand partnerships and content
• A passion for beauty and knowledge of influencers is a must
• Experience in international influencer partnerships and markets a plus
• Pop-culture obsessed and always has a finger on the pulse for the newest, hottest, latest in beauty and fashion

So why should you work with us?

Heat Makes Sense, Inc. is a fast-growing hair care and tool manufacturer, with our headquarters in Williamsburg, Brooklyn and distribution in Pennsauken, NJ. We create fun, performance-driven products and tools for professional stylists and consumers since 2009. Our products are carried by salon professionals and retailers worldwide. You have seen amika in Birchbox, Sephora and in your high-end salons (www.loveamika.com) and you’ve seen Eva NYC in Costco, Target and Urban Outfitters (www.eva-nyc.com). We owe a lot of our success to our office culture and embracing a tight-knit work environment.

Unlike most companies, we create everything in-house. Our brands and Product development take an idea for a tool or shampoo and creates versions for internal testing(employee participation encouraged!). Our amazingly innovative design studio to creates our unique packaging and marketing materials and our operations produces and distributes the new products. From there, marketing, sales and ecommerce take the reins to tell the world. All along the way, we have our executives, finance/accounting and HR/Admin departments to make sure the company itself is running smoothly. Every employee has an impact on the company, which inspires our collaborative culture.

Over the years we have defined our core values as inclusivity, sustainability, wellness and community engagement in our beautiful Brooklyn neighborhood and beyond. As we implement new processes and procedures, we rely on feedback and input from our employees to ensure every employee feels welcomed, safe and valued. We aim to practice what we preach and believe that our culture contributes to our success.

Here are just a few elements of our culture that you can look forward to:

• An inclusive environment amplifies our employees’ voices in fundamental conversations
• A staff of ambitious people who want to set roots down with us and advance in their career
• Ongoing Diversity, Equity & Inclusion training
• Monthly wellness events like yoga, meditation and guest speakers
• Striving towards an environment where you can be free to be yourself
• Rooftop BBQ’s in the summer and unforgettable holiday parties
• Off-site volunteer and mentorship opportunities with various NYC-based organizations
• A safe space to let your ideas be heard and truly make an impact in the type of day-to-day you have always wanted
• Sustainability initiatives like composting, recycling and clean energy
• Shared the same core values among staff and who are passionate about what they do

Here are some quotes from real employees to tell you about who we are:

• “Great products, great ideas, fun environment, great employees, capable and caring management, and endless opportunities for growth and development.”
• “A warm and encouraging atmosphere.”
• “Relationships between co-workers are extremely important here, which makes the overall experience of going to work very pleasant.”
• “Hard work is recognized.”
• “I feel lucky to be a part of a brand that is on an upward path—it is a very exciting time.”
• “Lots of fun events where you spend time and get to know coworkers outside the office, overall my team felt like a family, and that’s rare in the workplace.”
• “Super supportive management that really lets you have a voice and listens to your input and ideas.”
• “What I like most about the company is the encouragements to grow your career. All of the brand presidents and most other people in leadership roles were here from the beginning and moved up to where they are now. Its inspiring and exciting - the company is truly serious about empowering and elevating people’s careers.”

Perks & Benefits:

• Health, dental, vision and life insurance
• 401(k) + matching
• Short and long-term disability
• Paid parental leave
• Quarterly product allowance for HMS brands
• Paid vacation, sick time and holidays
• Make friends
• Love going to work every day