VP of Marketing
Betacom Incorporated is seeking a VP of Marketing to join our team! With over 27 years of experience, Betacom Incorporated delivers comprehensive turnkey network builds as well as other essential construction infrastructure services. Betacom Incorporated is held to a level of commitment and integrity that our customers have come to know and trust. Our company is in search of an individual who possesses what it takes to get the job done with speed without sacrificing quality.
We not only encourage, but we understand the importance of professional satisfaction and development. Betacom offers an excellent benefits program, competitive pay as well as extensive world-class training opportunities.
Enjoy a rewarding career with Betacom Incorporated, APPLY NOW!
https://www.betacominc.com/car... is just some of what we have to offer:
• Medical, Dental and Vision insurance
• Life insurance with AD&D
• Short and long-term disability insurance
• Supplemental Insurance
• 401(k) with 100% company match! (up to 4%)
• Paid vacation
• Paid holidays
• Flex days
• Employee assistance program
• Employee referral program
• Tuition reimbursement program
• Training and certifications
Overview:
The Vice President of Marketing is responsible for managing all aspects of the brand’s marketing campaigns and operations. This leader will create and execute innovative marketing and demand strategies to profitably increase revenue and grow the brand. This leader possesses refined communication and leadership skills, with proven success in innovative marketing campaigns across the continuum of today’s marketing channels. The ideal candidate is an accomplished Director or VP of Marketing with a bias for hands-on, growth-focused leadership in the development and execution of marketing campaigns and programs in the Enterprise/ Private Wireless or related industry.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Pioneer and implement measurable strategies that profitably increase revenue and grow the brand.
• Plan and execute well-performing, well-coordinated product launches of new and existing products.
• Develop channel, segment and market strategies to enable targeted marketing.
• Continue to strengthen the brand’s unique and compelling image, personality and voice to build relevance and equity among target consumer audiences, and maintains and improves the reputation of the company and its stakeholders
• Establish a best-in-class social, digital and web presence that drives consumer awareness, engagement, affinity and purchase.
• Develop and execute high-ROI, marketing programs.
• Work cross-functionally with Sales Leaders and Product Managers to ensure all marketing promotions can be and are delivered with a high level of quality exceeding customer expectations.
• Ability to recognize industry trends and pivot quickly.
• Serve as internal consultant and thought leader to non-5GaaS departments and markets
• Prepare and review monthly, quarterly, and yearly budgets, and allocate resources appropriately.
• Build long term relationships with employees, clients, government officials, agencies and PR firms and stakeholders
OTHER DUTIES: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. SUPERVISORY RESPONSIBILITIES:
• This position carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing employees; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
KNOWLEDGE, SKILLS AND ABILITIES:
• Will create and execute innovative marketing strategies to profitably increase revenue and grow the brand.
• Social media strategy expertise and influencer marketing.
• Deep skills in marketing campaign development, execution and leveraging data and analytics from tools (such as Sales Force, Market or Hubspot) to improve results and increase ROI.
• Deep, demonstrable understanding of marketing strategy development, execution for new and existing brands, and ability to plan effective demand-campaigns.
• Strong relationships in relevant wireless industry associations and wireless market analysts.
• An entrepreneurial, agile, creative mindset.
• A focus on leadership by example, a bias for results and execution, and the humility and confidence to put team success ahead of self.
QUALIFICATIONS:
• Minimum of 6 years documented success as a marketing leader within the enterprise wireless industry, with a preference on successfully growing an emerging brand.
• Bachelors’ degree required. Master’s Degree preferred.
• Experience driving significant revenue and profit with a small team or marketing managers and agencies.
• Expertise in copywriting components of marketing and sales campaigns and their impact on success
• A proven track record of aligning the organization and owners around the brand and marketing strategy, while building a symbiotic partnership with sales and distribution partners
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The employee must regularly work at a desktop or laptop computer. Typing and vision will be used constantly.
