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Posted April 08, 2021
Tiny Bully

Manager, Social & Influencer Marketing

Tiny Bully
Greenland, NH, USA ⚠ [Archived] No Longer Accepting Applicants

OVERVIEW

As Manager, Social & Influencer Marketing at Tiny Bully, you’ll be responsible for developing, implementing, reporting on, and optimizing social media marketing and influencer marketing programs for our client brands and for our agency itself. We’re looking for a digital marketing professional who can bring a strategic and proactive mindset to social and influencer campaigns – but also someone who loves to get immersed in the work, as well as someone who stays on top of all the key trends that affect the day-to-day. A key member of Tiny Bully’s Digital Marketing team, the right candidate is both a thinker and a doer – and is willing to roll up their sleeves to get the job done. This role will report to Tiny Bully’s Head of Digital Marketing and collaborate closely with our Content, Design, and Account Management teams.

Please include a cover letter in your application and specify your salary requirements. No phone calls or emails, please.

PRIMARY RESPONSIBILITIES

  • Drive the strategic development and tactical execution of organic and paid social media programs across all channels and platforms including Facebook, Instagram, Twitter, TikTok, Snapchat, LinkedIn, and other emerging platforms.
  • Lead and direct community management efforts for our clients, which will include handling customer service inquiries on social media, and social media listening.
  • Direct and implement influencer marketing programs that align with and support our clients’ brand visions, brand marketing efforts, and KPIs.
  • Run point on writing and sourcing social media content (including copy and creative) for clients and for the agency; lead team collaboration efforts on asset development/refinement
  • Maintain a master calendar of all social media and influencer activities, provide client recommendations on timing of important announcements, and ensure alignment with the larger content and marketing/advertising programs calendar.
  • Create and maintain processes to measure the effectiveness of communications messaging and campaigns on executive communications channels and own performance KPIs for those channels.
  • Set social media and influencer marketing goals with clients and with agency-focused work; identify which measures/KPIs are most important per platform and campaign/objective (ROAS, engagement, awareness, etc.)
  • Lead client interactions when necessary, as well as communicating updates to account management and senior management.

REQUIREMENTS & QUALIFICATIONS

  • Bachelor's degree in communications, marketing or related business discipline. MBA or Master's degree a plus.
  • 5-7 years of experience in a social media role and/or influencer marketing; agency experience strongly preferred.
  • Proven experience in developing results-focused organic media programs, influencer marketing programs, and paid social media programs across all major platforms and channels.
  • A strong ability to dive into reporting dashboards and analytics, and present key insights/indicated actions to senior-level agency team members and external clients.
  • Knowledge of budgeting and forecasting for social media and influencer marketing programs.
  • Deep expertise with using social media management platforms and tools such as Sprout Social, Falcon.io, HootSuite, etc.
  • Strong analytical background with demonstrated experience in leveraging social media and influencer marketing reporting/data to inform strategy and execution.
  • Experience with influencer marketing platforms, direct knowledge of IZEA is a huge plus.
  • Experience with Facebook Business Manager, TikTok Ads Manager, and other social self-serve platforms a huge plus.
  • Ability to communicate expertise in meetings both internally and client-facing, both in-person and over video conference calls.
  • Strong working knowledge of Microsoft Office applications, including Office 365.

ABOUT TINY BULLY

Tiny Bully Branding Agency is a special-forces branding and marketing agency with experience working with some of the top brands in the pet, confection, and sport-focused industries, as well as several challenger brands and startups across other industries. We’re the team that gets dropped in to develop the strategy, creative, and campaigns that move brands. We promise less fat, more results, and crazy ideas that are always a safe bet. If you’re looking to surround yourself with a deeply talented team, constant learning, and satisfying challenges, you’ll find an amazing experience working for Tiny Bully. We’re a team of creatives, analysts, innovators, and risk-takers. Our unique qualities make us remarkable as individuals and as a team. Tiny Bully is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local, or federal law.