ASSOCIATE DIRECTOR OF SOCIAL STRATEGY (USA)

Remote: United States

Shape social strategies that drive meaningful results.

We're looking for an Associate Director of Social Strategy to lead strategic thinking across a portfolio of global brands. You'll turn business objectives, audience insights, and cultural trends into clear social strategies that inspire exceptional creative and deliver measurable impact.

This is a leadership role for someone who enjoys thinking deeply, asking better questions, and helping teams produce work that's as effective as it is creative.

Your Responsibilities

You'll lead strategic thinking across multiple client accounts while partnering closely with creatives, account teams, and clients to ensure every piece of work has a clear purpose.

Your day-to-day will include:

• Leading the development of social and content strategies across multiple brands.
• Translating business objectives into clear, actionable social approaches.
• Developing creative briefs that inspire outstanding creative work.
• Partnering closely with Creative Directors, Associate Creative Directors, and Account Directors throughout projects.
• Leading strategic conversations and presenting recommendations to clients.
• Identifying audience insights, platform opportunities, and cultural trends that inform creative thinking.
• Using performance data and reporting to refine strategies and improve future work.
• Mentoring Strategists and helping grow strategic capability across the team.
• Contributing to agency thought leadership and evolving our strategic frameworks.
• Helping ensure strategic consistency and quality across all social work.

Who We're Looking For

• A strategic thinker who understands both brands and culture.
• Someone who can connect audience insights with creative opportunities.
• Proactive leadership and project ownership
• Confident leading conversations with clients and presenting strategic recommendations.
• Comfortable balancing long-term brand thinking with fast-moving social environments.
• Curious, commercially minded, and always looking to improve.
• A collaborative leader who enjoys working alongside creatives and account teams.
• Someone who can simplify complexity into clear direction.
• A low-ego team player who values great ideas over personal ownership.

Requirements

• 7+ years of experience in social strategy, brand strategy, or integrated strategy.
• Previous experience leading strategy across multiple client accounts.
• Strong understanding of major social platforms, digital marketing, and content ecosystems.
• Experience developing social strategies from insight through execution.
• Experience managing influencer campaigns.
• Excellent presentation, facilitation, and communication skills.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Comfortable working remotely with global teams and clients.

Nice to Have

• Agency experience.
• Experience working with global consumer brands.
• Experience leading integrated campaigns across paid, owned, and earned media.
• Familiarity with social listening and audience insight tools.
• Experience using AI to support research, ideation, or strategic workflows.

Our Culture

When people ask us what the best thing about Bald is, the answer is always our people.

We're a fully remote creative agency working with clients around the world. We believe the best strategy comes from curiosity, collaboration, and a willingness to challenge assumptions. We care deeply about creating work that delivers real results while building an environment where people can do the best work of their careers.

We move quickly, trust each other to make great decisions, and believe that the strongest ideas come from teams that feel supported, challenged, and heard.

We're looking for someone who wants to help shape the future of social strategy while building exceptional work alongside genuinely good people.