Director, Social & Influencer

Job Description

The Director of Social & Influencer leads Best Buy’s Social Center of Excellence (COE), owning the strategy, roadmap, and performance of the company’s paid, owned, and earned social ecosystem. This role drives customer engagement and incremental advertising revenue through innovative social media and influencer programs, while leading a high-performing team, developing scalable social advertising solutions, and cultivating strategic relationships with platform partners, agencies, and key stakeholders.

This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in NYC. You can work virtually from home or another non‑Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.

What you'll do

• Lead Best Buy’s social and influencer strategy across paid and channels, establishing the vision and roadmap for social engagement and advertising growth.
• Build and scale social and influencer advertising offerings across Meta, TikTok, Pinterest, YouTube, and emerging platforms to drive incremental revenue.
• Lead, develop, and coach a team of social and influencer professionals, building capabilities that support content, community management, and advertising objectives.
• Oversee the activation and optimization of RMN and enterprise paid social campaigns through internal and agency partners while integrating influencer and organic social strategies.
• Manage strategic relationships with platform partners, agencies, and executive stakeholders to drive innovation, business planning, and social performance results.

Basic qualifications

• 10+ years of social media, influencer marketing, digital media, or advertising experience.
• 5+ years of direct and/or indirect leadership experience.
• 5+ years experience developing paid, owned, and earned social strategies.
• 5+ years managing social advertising across major social platforms.
• 5+ years leading cross-functional teams and external partnerships.

Preferred qualifications

• Experience building social, influencer, or retail media advertising products.
• Experience in retail media networks, ecommerce, or digital advertising.
• Strong knowledge of social commerce and influencer marketing.
• Experience managing platform and agency partnerships.
• Experience presenting strategy and performance insights to executive leaders.

What’s in it for you
We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

Our benefits include:

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer.

Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.

Auto Req. ID1040068BR

Location Number900303 New York BBY Ads Office

Address530 5TH AVE

CityNew York

StateNew York

Pay Range$145400 - $257450 /yr

Benefits
Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary.