Influencer Associate

About The Role :

• Reporting to the Affiliate Marketing Manager, the Influencer Associate is responsible for developing, nurturing and growing our influencer relationships with tracked ROI across the US territory.

Responsibilities Will Include :

• Development and implementation of a localised influencer marketing strategy to goals set at target ROI
• Prioritising new customer acquisition
• Regular performance reports monitoring progress across channel
• Ensuring optimal marketing coverage, leveraging trading events to amplify campaigns
• Identify and drive new and innovative ways to drive traffic to the sites as well as developing and improving traffic from existing sources
• Onboarding new influencers to meet quarterly targets set, whether organic or paid
• Focus on brand awareness building activations through influencer network
• Undertake competitor analysis to identify any advantages