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Posted April 11, 2021
American Dream

Public Relations Director

American Dream
East Rutherford, NJ, USA ⚠ [Archived] No Longer Accepting Applicants

ABOUT AMERICAN DREAM

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet in East Rutherford, New Jersey, just minutes away from New York City. American Dream is home to leading attractions that includes DreamWorks Water Park, Nickelodeon Universe, Big SNOW, Angry Birds Golf, The Rink, Blacklight Mini Golf, and a curated collection of premier dining and retail stores, including flagship locations for H&M, Uniqlo and PRIMARK as well as Lululemon, Sephora, Aritzia, Zara and IT’SUGAR, the world’s first “candy department store.” For more information on American Dream, visit www.americandream.com or follow us on Instagram@americandream

ABOUT THE ROLE

The main purpose of the Public Relations Director is:

Public Relations Director leads and directs the strategy of Public Relations and Influencer marketing to generate reach and engagement, build community and participation, drive traffic and B2B/B2C sales for American Dream. The position will strategically create and execute, alongside the American Dream events team, both consumer and influencer/press stunts and activations, and lead the identification and management of relationships with influencers and brand ambassadors.

WHAT YOU CAN EXPECT

  • Develop media relations strategy, seeking high level placements in print, broadcast, and online media
  • Develop the annual strategy for influencer engagement to support the brand objectives
  • Manage agencies, where appropriate, and ensure they are reaching their KPIs
  • Report directly to the VP of Marketing

Public Relations:

  • Shape American Dream’s messaging and reputation through effective brand identity which creates and upholds a positive public image
  • Drive consistency of brand messaging to press in a variety of areas including local media, entertainment, hospitality, retail, fashion among others
  • Owning timelines and communication plans for all influencer and consumer event efforts including retail and attraction launches, sponsorship partners, etc.
  • Lead cross functional relationships with Marketing, Development, Leasing, Operations/Attractions, and other key departments within the company to develop compelling stories across the varied dimensions of American Dream
  • Develops and executes thought leadership strategy (talk tracks, industry appearances, trade shows, etc.) working directly with American Dream executive team
  • Handles communications with influencers and partners to plan, schedule, execute, and measure influencer programs
  • Maintain an active partnership with outside agencies including PR, social and advertising agencies

Influencer Marketing:

  • Create and drive consistent Influencer strategies
  • Develop and manage the execution of clear and measurable Influencer plans
  • Develop strategy, KPI’s and proposed structure for identified influencer programs and activations
  • Performs influencer outreach to potential influencers to engage and discuss opportunities and contract negotiations

Internal Communications (in collaboration with HR):

  • Support the development and execution of multiple stakeholder internal communication programs
  • Suggest review, and edit content for various employee communications channels for brand voice, including a new intranet portal

WHO YOU ARE

  • Bachelor's Degree or equivalent in PR, Communications, Marketing or related field
  • 7-10 years of experience
  • Experience working with social engagement tools & platforms (i.e. Salesforce Social Studio)
  • Exceptional written and oral communication skills
  • Hospitality or Entertainment background, preferred
  • Fashion background, strong sense of design, and awareness of popular culture, preferred
  • Experience managing multiple budgets
  • Experience with crisis communications
  • Strong organizational and multi-tasking capabilities
  • Media training a plus
  • Consultative approach to planning and problem solving
  • Strong follow up skills; strong attention to details and timelines
  • Excellent relationship building and influencing skills; strong network of industry, media, influencer and professional contacts

American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status or any other basis prohibited by law.