Social Media & Influencer Manager

Who We Are

We are the world’s largest retailer of diamond jewelry and the world’s largest specialty jewelry retailer, with #1 market share in the U.S., UK and Canada. Signet operates approximately 3,200 stores globally, under the brand names Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples Jewellers, Piercing Pagoda and JamesAllen.com.

All Are Welcome Here

Signet is a people company – this means that we put our customers and our employees at the center of everything we do. Our culture celebrates diversity and inclusion, while uniting around a common mission and distinct privilege of helping our customers Celebrate Life and Express Love®. We strive to make sure that our 35,000 employees have professional, personal and social development opportunities to unleash their full potential and have equal opportunity for advancement, regardless of their gender, race, sexuality or any other aspect of their background. At Signet, we nurture an inclusive environment where employees feel safe, supported and empowered at work each day. We do not and will not tolerate any behavior that undermines this effort. 

POSITION SUMMARY:

Responsible for development and implementation of Zales and Peoples paid/organic social media and influencer marketing. This role is responsible for planning, driving and innovating the strategic direction for the Zales and Peoples brands across all social platforms and oversee the day-to-day operations of paid/organic social media campaigns and influencer programs.

MAJOR RESPONSIBILITIES/ESSENTIAL FUNCTIONS:

• Spearhead Zales and Peoples brands paid and organic social media strategy and implementation across social platforms while keeping consumer experience and omnichannel business results top of mind
• Oversee day-to-day management, budgets, monthly/seasonal content planning, copy-editing, internal/agency/vendor approvals, planning and execution in order to deliver leading edge paid media campaigns that are aligned with organic social media, brand strategy/campaigns and social best practices
• Collaborate with digital marketing, brand marketing, creative and corporate communications teams on paid media campaigns and keep stakeholders appraised of status on all campaigns (progress reports, ongoing feedback and evaluation of campaign performance and activity)
• Determine key metrics and develop reporting for all channels to track performance and provide recommendations for optimization and testing. Identify emerging social trends, best practices, and new technologies to proactively provide strategic recommendations for new opportunities
• This position leads the paid social media strategy and planning and oversees organic social media and influencer programs (with support from additional team members)
• Performs additional duties and projects as assigned
• Consistent regular scheduled attendance is considered an essential function of this job

POSITION QUALIFICATIONS:

• Education Required: Bachelor’s Degree in Marketing, Advertising or related field
• Required or Acceptable Job-Related Experience: Experience in advertising or marketing
• Years of Job-Related Experience Required: 5-7 years in Paid & Organic Social and Influencer Marketing

Technical/Other Skills Required:

• Deep understanding of social media platforms including: Facebook, Instagram, TikTok, Pinterest, Twitter, Linkedin, etc.)
• Intermediate understanding of Excel functions (Excel, PowerPoint, etc.)
• Understanding of analytics tools (Google Analytics)
• Analytical and problem-solving skills, with ability to collaborate cross-functionally
• Comfortable working in fast-pace, entrepreneurial, retail environment

Benefits & Perks

• Competitive healthcare, dental & vision insurance
• 401(k) matching after one year of employment
• Generous PTO + company holidays
• Diversity programs
• Paid subscription to PlateJoy
• Much more!