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Posted April 19, 2021
Catalina Crunch

Influencer Marketing Lead

Catalina Crunch
United States Remote ⚠ [Archived] No Longer Accepting Applicants

We are a fast-growing food technology company manufacturing delicious Keto / Low-Carb Cereals and Snacks. Our products are currently sold direct-to-consumer (DTC) on our own website, as well as at Amazon.com, Walmart.com, and other leading marketplaces. Additionally, our products are currently available in over 15,000 grocery stores throughout the US.

As a leading food-tech company, we are backed by: (1) top Silicon Valley VCs like Sequoia Capital, (2) early investors in YouTube, PayPal, Instagram, Apple and Google and (3) leading CPG investors.

In just two years, we have become the #1 selling cereal brand in our sub-category in many major national retailers.

This is a unique opportunity to grow a brand that has introduced products with category leading flavor. Through your work, you’ll be helping millions of people eat healthier, reduce their addiction to high-sugar products, and be part of a team that is quickly gaining recognition as one of the top emerging brands in the industry.

Responsibilities:

  • In collaboration with senior marketing leadership, define the strategy and execution of the influencer program
  • Build, manage and lead a team of Influencer Marketing Managers to exceed performance goals
  • Assist your team with strategy related to product launches and major marketing campaigns
  • Develop and manage influencer-focused project timelines
  • Assist with copy and creative execution regarding influencer-focused initiatives
  • Report on the influencer marketing program’s monthly and quarterly performance to senior leadership
  • Ad hoc campaign ideation
  • Stay “in the know” on influencer-related trends across the health, wellness and food industries
  • Assist our finance team with budget forecasting and tracking related to the execution of the influencer program

Our Ideal Candidate:

  • Minimum 3 years experience in a similar influencer marketing role
  • Strong knowledge across Mega, Macro and Micro influencers
  • Comfortable growing and developing a team of experts
  • Ability to prioritize and manage multiple projects and budgets
  • CPG experience a plus
  • Passionate about nutrition
  • Tech savvy. Constantly seeking out better software. Able to easily and quickly adapt to different design, collaboration and project management tools.

Job Type:

  • Full-time
  • Remote

Benefits:

  • Industry competitive salary
  • Competitive PTO and healthcare

TO APPLY: Email [email protected] with subject “Influencer Marketing Lead – [your name]” and include your resume.