Social Media Manager

POSITION SUMMARY

As the Social Media Manager, you’ll lead the strategy,

execution and

management of all social media channels for the brands as well as lead the

brand’s social mission initiatives. We expect you to be current with the latest

platforms and social media trends as well as current events. You’ll will work

closely with our team to help cultivate a community of engaged followers.

Ultimately, you should be able to handle our social media presence and

create high levels of engagement.

RESPONSIBILITIES

As the Social Media Manager, you’ll play a key role in bringing our brands

visions to life online and among our community. You’ll be responsible for

managing the look & tone of the brands across social media platforms. You

will evaluate our Influencer program and develop a relationship with our

brands ambassadors. You’ll report on analytics across all social channels,

optimization, growth and become an expert on what content works best for

each specific channel.

Duties:



Develop and execute strategy for social media platforms while

continually evolving and adjusting content to meet and/or exceed

metric targets including but not limited to engagement, follower

growth, impressions, reach, site traffic, revenue, etc



Manage social media content calendar and creative brief

development in alignment with Madewell Collectives marketing

calendar and collaboration with key stakeholders



Share feedback and insights from our community that can inform

our overall product, marketing, and customer engagement

strategies



Identify new social channels for us to test into and create strategy

that supports each new channel in a thoughtful manner



Analyze and report on the effectiveness of social media and

influencer KPIs



Ability to produce reports for upper management



Strategize, write copy for and manage content in accordance with

Social Media Calendar



Ensure quality and consistency in our brands voices



Manage Instagram, Facebook, YouTube, Twitter, etc. to drive brand

awareness, customer acquisition, community growth and revenue.



Collaborate with marketing team on organic social pillars and

overall content to drive engagement and performance

REQUIRED QUALIFICATIONS AND SKILLS:



Bachelors’ degree from a four-year university in Marketing,

Advertising or equivalent



2-3 years of social media and/or influencer related experience



Knowledge of social platforms such as Facebook, Instagram,

Twitter, and YouTube. Must have passion for all things related to

social media



Excellent copywriting and editing skills, with the ability to engage

audiences



Ability to be both a self-starter and a team player



Ability to multitask and thrive in a fast-paced environment



Must have some level of proficiency in Adobe Suite (i.e. Photoshop,

Premiere Pro, etc.)



Ideal candidate is both analytical and creative



Have the ability to work with multiple brands and hundreds of

influencers/reviewers.



This position is Remote, with the possible expectation of moving to

the Orlando, FL area.