Creator Strategist - CPG

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.

TikTok’s Creator Solutions team is committed to promoting innovative, creator-led marketing solutions that allow brands to succeed on our platform. Our team needs an inventive, high-EQ influencer marketing guru focused on the CPG vertical who can bring these advertisers’ visions to life with exciting, memorable sponsored content. This hire will work under the Creator Strategist Lead for Enterprise clients, working on the team that is charting a new path for the world’s top advertisers to grow their businesses via creator partnerships.

Candidates must have experience working with social influencers in a commercial context and be prepared to explain how they coax the best work out of every influencer, every time. They should be equally comfortable answering campaign performance questions from a marketing director as interacting with social stars on Zooms and group chats. The location of the position is flexible and are open to considering candidates based in Chicago, Los Angeles, or New York.

What you'll do:

• Lead marketing activations with TikTok creators from start (recommending creators) to finish (publishing content) for CPG clients

• Research and synthesize industry-specific best practices for creator partnerships and disseminate via internal and external docs & collateral

• Plan and moderate creator-led workshops to better educate CPG brands on how to succeed on TikTok

• Partner with TikTok sellers to strengthen relationships with top CPG accounts and support upfront marketing agreements via innovative creator strategies

• Coordinate with Creator Partnerships team to understand relevant creator communities and emerging trends affecting CPG vertical

• Assist Legal and Operations team in creator contracting & payment process

Qualifications:

• 3+ years of relevant experience working with social influencers for marketing or advertising purposes

• Direct experience supporting the advertising RFP process and a fluent understanding of digital marketing tactics and KPIs

• Experience presenting to brand and ad agency clients

• Excellent oral and written communication skills across every relevant channel (phone, email, text, social DM, etc)

• Exceptional attention to detail and respect for process even when external circumstances are messy and unpredictable

• Entrepreneurial thinker who will recommend business improvements before being asked for fixes

Preferred skills:

• Experience running creator marketing programs for leading CPG brands (please indicate on resume or cover letter)

• Experience creating content on TikTok platform (please give TikTok handle)

• Fluency in multiple languages (please indicate on resume or cover letter)

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected].