Company Description
At MSL, we believe in the power of PR to grow business and build reputations. How? By influencing conversations, culture, choices and change – and by recruiting passionate creators and storytellers obsessed with making an impact for our clients’ brands, products and organizations. We believe in doing incredible work that makes our clients fall in love with us – and makes the competition jealous. We believe in responsibility and accountability to our clients – and to each other. We innovate relentlessly. We pursue big, bold ideas with passion and ferocity. Together, we’re on a journey to reimagine what PR can accomplish!
Job Description
MSL is currently seeking an Account Supervisor with an expertise in digital and influencer marketing, social media, paid and earned influencer campaigns, paid amplification, fan engagement and digital distribution. The position is in our New York or Chicago office Consumer practice. As part of our dynamic team, the Account Supervisor will focus on high-profile consumer brands in the liquor and auto categories.
The ideal candidate should have significant experience in consumer marketing with a focus on executing national digital and influencer programs for leading companies. The candidate is a true team player with ability to move projects effectively, on time, and with excellence.
Responsibilities:
- Lead development of innovative, results-oriented, digital & influencer programs that compel consumers to action and drive business results
- Staying current with the latest developments in consumer engagement campaigns; proactively integrating and advocating new technologies and opportunities.
- Agile and collaborative working style - demonstrated ability to work against tight timelines and part of cross-discipline agency and client teams
- Development and support on paid and earned influencer campaigns
- Prepare and present influencer strategies and briefs to internal teams and clients
- Lead large scale influencer and digital activations, including fan engagement programming
- Demonstrate strong analytical skills and utilize analytic tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real time
- Effectively present data-based results, leveraging successes to build further work
- Establish and evolve best practices across influencer campaigns and teams; support digital skill building of teams
Qualifications
Job Requirements:
- 6+ years previous experience and a B.A. in Public Relations, Communications or a related discipline;
- Digital native with understanding of social from owned, earned and paid perspectives.
- In-depth knowledge of related trends and industry sector events and experience working with the news media, social influencers and brand ambassadors.
- Proven experience in leading teams to execute client programs with a blend of strong time management, leadership, team building, mentoring and client relation skills;
- Proven experience working in tandem with other creative agencies to develop comprehensive campaigns;
- Excellent verbal and written communications skills as well as an ability to develop and present compelling client proposals
Additional Information
All your information will be kept confidential according to EEO guidelines
