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Posted April 19, 2021
Henkel

Manager, Social Media, Beauty North America

Henkel
Stamford, CT, USA ⚠ [Archived] No Longer Accepting Applicants

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

  • The Manager, Social Media will own social and influencer strategy development, governance, and execution that is aligned to our digital strategy and maturity across our Beauty Retail business
  • Provide strategic guidance and best practices for Brand Social activities, influencer, and Ratings and Reviews in support of product launches
  • Develop original content and suggest creative ways to attract more customers and promote our brand and ultimately increase web traffic and customer engagement metrics aligned with broader marketing strategies
  • Implement online marketing strategies and content through social media accounts. Daily management of all Social platforms/channels: Instagram, YouTube, Facebook, Twitter, Pinterest, TikTok, Snap Chat, etc.
  • Accountable for development of social agency scope
  • Asset/content creation for social media and digital campaigns for trade and consumer; content calendar management for marketing activations; video asset and website content management
  • Influencer management, artist relations, social relations with Media. On-site event support for Social media: Shows, all video shoots etc.
  • Platform management of Social Tools, Influencer marketing tools
  • Analytic recaps for all social and digital activity

Your Skills

  • Bachelor’s Degree in marketing or related field, MBA preferred, with 5-10+ years of CPG experience within Public Relations, Social Media, Community Management, or a related function
  • Ability to research audience preferences and discover current trends.
  • Collaborate with other teams, like marketing, sales and consumer call center to ensure brand consistency.
  • Create engaging text, image and video content.
  • Excellent copywriting skills (Especially humor & empathy).
  • Design posts to sustain readers’ curiosity and create buzz around new products

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.