Influencer Marketing Manager

Bulletproof Overview:
Bulletproof is an omni-channel content driven consumer products company. Our vision is to tap into the unlimited power of being human and we do this by holding true to our mission of creating products that radically improve lives. Bulletproof helps people live better by providing information and products that help them use fat for fuel, say goodbye to sugar and supercharge mitochondria increasing their energy.

Bulletproof is a team of experienced professionals working to make high performance a daily reality for everyone on the planet. While our culture is casual and our workplace flexible, the team is passionate, customer driven, meaningfully connected, smart, and results focused.

Our customers know that our coffee, beverages, food, and supplements are the purest you can get anywhere, and you can expect to feel a difference in how you perform the first time you experience them. Environmentally conscious and ethically sourced products build a sustainable foundation for future generations to thrive. Bulletproof coffee has developed a cult following across the nation as a drink that provides sustained energy, while also programming your body to burn fat for energy. In addition to providing convenient access to products through eCommerce and brick and mortar retail stores (e.g. Whole Foods Market), Bulletproof has developed a specialized diet, which is based on eating high amounts of healthy fats, moderate amounts of high-quality protein, and tons of organic vegetables eaten at the right time in order to create unbelievable levels of energy and weight loss.

At Bulletproof 360, Inc. (“Bulletproof”), we welcome employees and candidates with different backgrounds and perspectives. We value and trust each other – including our differences – while remaining true to our mission of radically improving lives. We encourage a corporate culture of self-expression, asking employees to be authentic to themselves. Our team brings together their unique perspectives, experiences, and passions in the work they do because we believe diversity makes us stronger, together.

Bulletproof aims to create a workplace that celebrates the diversity of our employees at all levels of the workforce without regard to age, race, color, sex, national origin, religion, sexual orientation, veteran status, gender identity and/or expression, disability or any other laws. We strive to take steps in our recruiting practices by promoting diversity and fostering inclusion throughout our interview and hiring process, working toward the goal of a diverse and inclusive workforce.

Position Overview:
Bulletproof is seeking an Influencer Marketing Manager with a passion for social media, strong entrepreneurial spirit, excellent communication, and project management skills. You will be part of our Growth Team reporting to the Marketing Director, and focused on leading Bulletproof’s influencer marketing strategy, managing campaign development, logistics, and implementation in collaboration with our internal team and external partners.

Key Responsibilities:

• Drive influencer strategy and manage regular reporting to support overall business goals and marketing strategies
• Identify potential influencers for campaigns and collaborate with external influencer agencies or directly with agents to negotiate deliverables with content creators
• Review and approve suggested influencers, and their partnered content prior to publishing
• Manage products, create custom swag and mailers, and coordinate shipments for seeding and campaign initiatives
• Oversee the planning, coordination and execution of influencer initiatives. Contribute to annual planning social media goal setting process.
• Monitor and report all influencer analytics on a regular basis - key metrics on engagement, posts, reach, and more
• Suggest new ways to innovate and enhance our influencer marketing approach, staying on top of the latest trends
• Assist social media team with regular outreach and engagement across social platforms

Qualifications for this role:

• 3+ years influencer marketing experience
• Expert knowledge of social media platforms and how influencer content is executed - Facebook, Instagram, Twitter, Pinterest, TikTok
• Bachelor’s degree in communications, journalism, PR, marketing or a related field
• Active on social media, aware of trends and key influencers in various verticals (fitness/lifestyle/wellness/keto/etc)
• Strong, relatable marketing and social media focused writing, storytelling and editing skills - to help create content briefs and review influencer content with a critical eye
• Comfortable using various social media analytics tools to track campaign performance to goals
• Strong rapport building skills and outgoing nature, comfortable making ‘cold calls’
• Strong written and speaking skills, and must be comfortable communicating naturally with a wide variety of individuals online, via video and in person
• Stellar organization and time management skills
• Knowledge and passion for health, fitness, nutrition and food is a big plus

Professional traits that are not unique to this position, but necessary for all Bulletproof employees:

• Exhibits excellent judgment
• Entrepreneurial problem solver with strong troubleshooting skills
• Vocally self-aware and curious
• Results oriented
• Ability to effectively manage time, multi-task, and prioritize projects to meet established deadlines
• Ability to communicate clearly and concisely, both verbally and written
• Has relentlessly high standards
• You love learning, and it’s one of the things you do to make yourself better every single day

This is a full-time position that is open to candidates in any location throughout the U.S. and can function in a remote capacity. Maximum fun, maximum knowledge, and maximum performance are a part of the job description, and you’ll get to work with the team on a regular basis to upgrade your game, your mental performance, and your life. This is a great opportunity to grow with a company.

Think you’ve got what it takes? Let’s talk!