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Posted April 19, 2021
Stitch Fix

Manager, Influencer Marketing

Stitch Fix
San Francisco, CA, USA ⚠ [Archived] No Longer Accepting Applicants

About the Team

The most successful companies are brilliant storytellers, who put their products, their people and why they matter at the heart of every communication.

Reporting to the Manager of Social and Influencer, you will join a (growing) 15+ strong team of communications and social professionals who are passionate about telling the Stitch Fix story internally, externally, and through social and influencer communications. Our goal is to engage, educate and inspire all of our audiences around Stitch Fix’s vision for a future of retail that is more personal.

Externally facing teams drive the delivery of our communications strategy and narratives through media relationships, at events and on our owned channels, while aligning with partners in strategy, marketing, merchandising, product, algorithms and engineering to share the depth and breadth of stories which make Stitch Fix unique. Internally, we work across the business to create effective, authentic and relevant communications that support our employees and bring our culture to life.

About the Role

As the Influencer Marketing Manager, you will be responsible for creating and supporting Stitch Fix’s influencer marketing efforts.

In partnership with the Manager of Social and Influencer, you will set the strategy for influencer marketing, aligning with business goals and partnering closely with our marketing, strategy, and merchandising leadership. You will work hand in hand with our Influencer Associate and our agency partners, to drive executions that have measured impact. You will leverage your influencer connections and relationship-building skills to help tell the story of Stitch Fix, as well as drive intent and demand for merchandise.

You will help to manage Stitch Fix’s Influencer marketing agency (AOR), including driving scale of content and demand, ensuring they have the focus and assets they need to be successful. You will be responsible for building key relationships with internal cross-functional partners to establish a consistent strategy and flow of influencer-asset content creation, expanded reach, and demand, in service to our larger business strategy of Shop.

Lastly, you will help to define what the Stitch Fix Influencer team is known for and you will be part of creating a high-performing team that empowers, supports and develops each other.

You're excited about this opportunity because you will…

  • DRIVE OUR INFLUENCER SHOP WORK -- as an integral part of the team building the future of Shop at Stitch Fix, you will help establish the way influencers will shape, drive and develop Stitch Fix’s approach to direct buy.
  • BUILD & MAINTAIN KEY INFLUENCER RELATIONSHIPS -- you will bring your successful influencer relationships and network to Stitch Fix. In partnership with with the cross-functional marketing team, you will build, innovate and enhance Stitch Fix's direct relationships with influencers to further our business goals
  • OVERSEE INFLUENCER MARKETING STRATEGY - serve as main contact for internal cross-functional partners and agency support for our newer lines of business, including Shop. Own creating the influencer strategy, crafting unique briefs/messaging, identifying the right influencer targets, and preparing all briefing materials/documents. You will drive influencer content across business channels, and in alignment with our broader DE&I commitments and ambassador work. You will work directly with the Associate Influencer, as well as cross-functional partners across Merch and Marketing to gather insights and understand priorities to develop compelling campaigns, storytelling angles and always-on drumbeat strategy to support Stitch Fix narrative across influencers.
  • MANAGE AGENCY PARTNERS FOR A ALWAYS-ON FLOW OF CAMPAIGNS -- you will lead, delegate to, and supervise our influencer marketing agency in order to drive a constant flow of influencer campaigns that drive both reach, traffic, and conversion.

We’re excited about you because…

  • YOU HAVE A BREADTH OF EXPERIENCE-- 7+ years of experience in the social and influencer marketing field, ideally focused on fashion/retail or beauty, with at least 1-2 years in a manager role.
  • YOU’RE A STRATEGIC THINKER -- you’re able to balance creative ideas with a strategic purpose. You have a great understanding of business metrics, and are clear on the content and formats needed to deliver results, integrating with growth and using influencers to drive mutually beneficial outcomes.
  • YOU’RE A SELF STARTER -- you are used to working in a fast-paced environment and are able to thrive in ambiguity and lead a path forward. You are adaptable and flexible and take a proactive approach to your work, with minimum oversight or guidance. You have an excellent work ethic and perform well under pressure.
  • YOU KNOW HOW TO LEVERAGE A NETWORK -- You have shown knowledge & expertise in how to leverage your network in the influencer space, and prioritize relationship management in your day-to-day. You have partnered with a variety of influencers from celebrity to micro-influencers, and have demonstrated success in driving inclusive campaigns that prioritize BIPOC representation. You have worked on a variety of projects, including influencer events, affiliate programs, and influencer collaborations. You are comfortable being an advocate for a brand with influencers and content creators. You have a strong understanding of how the industry is changing and can adapt an influencer strategy to reflect that.
  • YOU ARE DATA-DRIVEN -- You have the proven ability to synthesize influencer campaign results and success metrics, as well as have a clear knowledge for industry benchmarks. You are proficient in setting goals and are able to quickly derive insights based on results and numbers in order to optimize or further inform your strategy. Additionally you have experience creating dashboards and are proficient in influencer management software (ex: CreatorIQ).

Why you'll love working at Stitch Fix...

  • We are a group of bright and kind people who are motivated by challenge. You can be your authentic self here, and are empowered to encourage others to do the same!
  • We are a successful, fast-growing company at the forefront of tech and fashion, redefining retail for the next generation
  • We are a technologically and data-driven business
  • We are committed to our clients and connected through our vision of “Transforming the way people find what they love”
  • We love solving problems, thinking creatively and trying new things
  • We believe in autonomy & taking initiative
  • We are challenged, developed and have meaningful impact
  • We take what we do seriously. We don’t take ourselves seriously
  • We have a smart, experienced leadership team that wants to do it right & is open to new ideas
  • We offer competitive compensation packages and comprehensive health benefits
  • You will be proud to say that you work for Stitch Fix and will know that the work you do brings joy to our clients every day

About Stitch Fix

At Stitch Fix, we’re about personal styling for everybody and we believe in both a service and a workplace where you can be your best, most authentic self. We’re the first fashion retailer to combine technology and data science with the human instinct of a Stylist to deliver a deeply personalized shopping experience. This novel juxtaposition attracts a highly diverse group of talented people who are both thinkers and doers. All of this results in a simple, powerful offering to our customers and a successful, growing business serving millions of men, women, and kids. We believe we are only scratching the surface on our opportunity, and we’re looking for incredible people like you to help us carry on that trend.

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