Marketing Director

Job Title: Marketing Magician (Director of Marketing). This fully remote position will report directly to Kelsey Moreira, Doughp Founder & co-CEO.

What for?:

We are looking for an experienced strategic leader, passionate about brand and culture, to own all-things Doughp marketing & communications. This position will be responsible for developing, bringing to life, managing, and continually optimizing an omni-channel marketing strategy. Ultimately, you will help us build and maintain a strong and consistent brand experience that drives sales profitably on all ecommerce and retail marketing platforms. It will be in your hands to ensure that every person who interacts with the Doughp brand walks away knowing we make ridiculously tasty cookie dough and that we are here to make the world a better place. This position will reward an out-of-the-box thinker… someone who doesn’t even know what a box is because they’ve got such a creative marketing brain!

What You'll Be Doughing:

• Create and manage the Doughp marketing calendar/campaigns, marketing materials, and brand partnerships across ecommerce and retail channels
• Ensure our brand message is strong and consistent across all channels and marketing efforts
• Develop strategies and tactics to enhance Doughp’s marketing performance across all channels
• Manage vendors across all growth & retention marketing channels; which may include agencies managing: paid advertisement on social media/SEM, organic social media, content creation, influencer marketing, affiliate marketing of both ambassadors and content affiliates
• Enhance retention marketing efforts by improving the Doughp loyalty and subscription programs
• Direct content marketing direction including photography/video and blogs
• Plan & deploy successful marketing campaigns and own their implementation from ideation to execution
• Drive customer feedback efforts to gain consumer insights for new product efforts, measuring effectiveness of marketing campaigns, etc.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely with the Doughp leadership team
• Measure and report on the performance of marketing channels & campaigns measuring against goals & pivoting when needed; report with data-driven performance reports, campaign results, and your expert insight on the results of the marketing channels
• As Doughp continues to grow, you’ll be responsible for building & directing a team of marketing professionals to execute on the shared vision

What's totally kicka$$ about the role:

• Cookie Dough. All day, everyday - we think about cookie dough a lot! Not a bad gig...
• You’ll get to work side-by-side with Doughp’s co-CEO and Forbes 30 Under 30, Kelsey Moreira!
• You’ll have the chance to own how the Doughp brand comes to life across eCommerce & Retail as we tackle world cookie dough domination!

We reaaaaaally want you to have:

• A love of cookie dough
• 3+ years of experience in Brand/Marketing
• 2+ years of experience in managing teams and/or vendors
• 2+ years of experience working in a D2C business
• BA in Marketing, Communications, Advertising, or similar relevant field
• Exceptional interpersonal and communication skills
• Proven experience in:
• identifying target audiences
• Creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
• A solid sense of aesthetics and a love for great copy and witty communication style
• Up-to-date with the latest trends and best practices in online marketing and measurements
• Ability to prioritize in a dynamic and highly changing environment
• A go-getter mentality and self-motivated
• Extreme creativity to build meaningful marketing campaigns that not only boost sales but drive our mission home
• The ability to work collaboratively in a team with strong communication and management skills
• Strong organizational skills

Company Overview:

Serving up nostalgia with every scoop and curating dope moments of self-love, Doughp – the legit cookie dough company, burst onto the dessert scene in 2017 in San Francisco and grew into a multi-million dollar cookie dough empire to make the world a little sweeter. After a journey in self-discovery and sobriety, founder Kelsey Moreira renewed her love for baking and inadvertently created an amazing cookie dough recipe from scratch that can be enjoyed either raw or baked and starts with just 6 all natural ingredients. Kelsey took Doughp on ABC’s hit show “Shark Tank” and she was named in Forbes 30 Under 30 for how quickly she's grown this business and her mission-driven mentality behind it.

Given the founder’s recovery journey, they are on a mission to reduce the shame and stigma associated with mental health and addiction recovery. #Doughp4Hope is their national campaign giving back to the community by prioritizing mental health policies within their community, engaging the community in authentic conversation on these topics, and donating a portion of every purchase to provide life-saving resources to women in or seeking recovery through SHE RECOVERS Foundation.

Check out Doughp on social media by following @Doughp on Instagram and Facebook.

Employment Type

Full-time