Vice President, Influence

Vice President

Influencer Marketing

Current Global is a global communications agency and creative powerhouse. Our footprint spans Asia, Europe, North and South America and has strength and depth across corporate, consumer, health and technology communications. Our dynamic team of brand marketing, public relations and digital veterans work with some of the world's most iconic brands to develop highly strategic and creative campaigns, collaborating across our four talent communities: Client Experience, Insights, Content and Integrated Media.

The best ideas come from a diverse mix of minds, backgrounds and experiences, which is why we believe that diversity, equity and inclusion are mission critical to building strong teams, cultivating great leaders and creating an agency where everyone can do their best work. At Current Global, difference is valued, equality is a mandate, and inclusiveness is a reflex, not an initiative.

We offer exciting career opportunities for entrepreneurial leaders. Learn more at www.currentglobal.com.

... PROFILE
Current Global is looking for a Vice President of Influencer Marketing to join the Integrated Media community and help champion the Influencer Marketing practice at the agency. The ideal candidate will have a passion and knowledge of influencer partnerships across all tiers of talent – with a proven track record of prospecting, negotiating and closing deals to support and fulfill the strategic objective of Current Global's clients. A self-starter with an integrated marketing mindset, this person will be an expert in branded content, social platforms, digital media and the talent management space. This person will be responsible for managing and developing relationships across the social influencer landscape and will assist in the development of influencer marketing campaigns across a portfolio of clients in various verticals.

Primary Responsibilities

• Develop strategies and oversee execution for influencer programs, providing support to junior staff members
• Serve as the influencer marketing lead for the agency and day-to-day client contact for programs
• Provide input on influencer marketing campaigns and tactics for new business and planning
• Partner with Client Experience to help manage programs and budgets
• Develop and manage timelines to ensure all deadlines are met
• Determine KPIs and measure performance ongoing; provide input on program recaps
• Stay on the pulse of the changing influencer landscape and proactively share POVs when warranted
• Educate teams and clients on best practices, industry news and the changing landscape
• Manage and oversee agency tools/vendors
• Mentor junior staff

Basic Requirements

• 9+ years related professional experience, preferably with some agency experience
• Strong influencer marketing skills and relationships
• Extensive knowledge of the influencer marketing landscape and trends
• Strong social media and paid media expertise and a solid understanding of how influencers operate within these channels
• Previous experience managing influencer programs and relationships

Minimum Requirements

• Bachelor's Degree
• Excellent written, verbal communication, negotiation and presentation skills
• Detail oriented; multi-tasker
• Collaborative; self-motivated; entrepreneurial; endlessly curious

Current Global is proud to be an Equal Opportunity/Affirmative Action employer. Current Global recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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