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Posted April 20, 2021
Traackr

Agency Development Manager

Traackr
New York City, NY, USA ⚠ [Archived] No Longer Accepting Applicants

As an Agency Development Manager you will be responsible for overseeing our global agency alliance strategy and managing Traackr’s agency business for the Americas region. This role will focus on expanding our agency partner network while increasing the proficiency of these partners to support the influencer programs of our brand customers. You will be responsible for new business development, management and development of existing relationships and executing channel strategies and initiatives. The Agency Development Manager will work cross functionally to increase awareness and adoption of Traackr across agencies, drive retention and increase advocacy and referrals.

Main Duties and Responsibilities

As the manager of our agency business in your region, you are responsible for the full sales cycle as well as overall channel performance. Primarily responsibilities include:

Developing and winning opportunities with target agencies

  • Running account-based outbound and nurture programs in collaboration with our marketing organization to support strategic portfolio growth.
  • Qualify, sell and pitch Traackr’s platform and value proposition to agency prospects
  • Active listening and challenger based solution sales

Managing agency relationship and commercial development

  • Primary relationship manager and account manager for agency clients.
  • Implement onboarding plans for new clients to ensure they learn, adopt and are successful at the onset with the Traackr product.
  • Drive adoption and optimize value proposition for agency partners
  • Lead negotiations and management of renewals and upgrades

Managing channel performance:

  • Collaborating across sales, marketing, customer success and product teams within Traackr to develop and implement programs and initiatives to optimize value for agency partners and for Traackr business
  • Identify and develop channel growth and partnership opportunities
  • Performance reporting and analysis including reporting through Salesforce

Qualifications

  • 5+ years' experience in either brand or digital marketing context, working in-house at a brand, representing brands at an agency or at a MarTech/AdTech company
  • Experience in or exposure to influencer marketing with Beauty or Personal Care brands is a plus
  • 5+ years of experience selling into advertising agencies, SaaS sales experience preferred
  • Strong account management; comfortable with negotiating contracts and holding a book of business
  • Good analytical skills and the ability to work with data
  • Strategic consulting background/approach; you understand how to extract requirements, wants, and needs from your clients and translate it into measurable goals and actions
  • Experience working in a more consultative capacity with clients; comfortable running workshops, delivering presentations and holding senior discussions about goals and results.
  • Excellent written and verbal communication skills both internally and externally across multiple geographies. Ability to speak with clients at all levels within the organization.
  • Collaborative and team-oriented mindset. You will be a true team player and know what it means to both strive for your individual contribution while continuing to support your colleagues.
  • Ability to travel up to 25% domestic/internationally
  • Bachelor's degree or higher

Skills

  • Cultivated curiosity and well-developed active listening
  • Consultative solution selling and social selling
  • A fast learner who is detail-oriented and self-motivated
  • Great communication skills both in writing and in-person
  • Strong interpersonal skills and capability to interact at different levels of seniority
  • Mastery of Social Media including Instagram, Snapchat, Twitter, Facebook, and LinkedIn
  • Mastery of English language, French or Spanish fluency a big plus

Personality

  • Growth mindset
  • Energized by team diversity
  • Diligent about details
  • Comfortable engaging face to face and via live or recorded video
  • Successful building mutually beneficial relationships
  • Driven by results and motivate to exceed target
  • Passionate about playing a contributing role to a larger, grander vision