Influencer Marketing Associate

About Wealthfront

Wealthfront is a nextgen banking service that manages your savings using automation so you can effortlessly grow your wealth. We provide all of the financial services you need like high-interest checking that comes with an ATM/debit card as well as low-cost investment management, one-click loans and free financial planning tools. We recently began implementing the first of our Self-Driving Money™ services to automate your savings plan so you don’t need to worry about monitoring accounts and moving money around.

Our mission is to build a financial system that favors people, not institutions. We want to make money with our clients, not off of them as we so often see in the financial industry. To do this we’ve built a business model that aligns with our clients’ success. Our hope is that our model puts pressure on the rest of the industry to follow suit. But we have a ways to go and we need your help! Join our team so you can help us elevate our story in new and exciting channels.

About This Role

Do you love the world of social media? Are you up on the latest influencers who are taking these platforms by storm? Do you want to work at a company that helps people take control of their money? Then read on!

We’re looking for an influencer savvy, self-starter to help us find the next rising social media stars who can help us tell the Wealthfront story and educate more people about investing. You will report directly to Kate Wauck, the Vice President of Communications and collaborate closely with our marketing, design and product teams.

Responsibilities

• Identify, manage and scale our influencer relationships.
• Lead influencer outreach, rate negotiations and agreement discussions.
• Work with influencers to develop compelling content that showcases the Wealthfront brand.
• Deeply understand our clients in order to bring our brand to life through our influencer relationships.
• Work cross-functionally with Marketing, Growth, and Performance Marketing.
• Work with our analytics team to develop reporting and analytics to track and optimize efforts.
• Evaluate channels we do not have a presence in and make recommendations.
  
  

Role Requirements

• 3+ years of partnership experience, sales experience and / or experience working with social media influencers. Experience at a fintech company not required.
• Self-starter and able to work autonomously
• Ability to manage large scale workflows and keep them on track, while also bringing stakeholders along to progress.
• Deep understanding of the influencer landscape and the associated platforms (TikTok, Instagram, YouTube and others)
• A passion for educating people about personal finance, as well as the company’s mission and vision. Not required, but a huge plus if you have gone through your own journey towards financial empowerment!
  
  

About The Corporate Communications Team At Wealthfront

Our passion is storytelling. We work hard to build relevant stories across channels that span news outlets to our social media and strive to cut above the noise. We approach each product launch, company milestone and movement in the industry with thoughtfulness and creativity, and we aren’t afraid to be bold and take risks. We are an incredibly strategic team, which means you will not be doing cookie-cutter work here.

Intellectual curiosity, a desire to always learn and be open will make you a successful addition to this team. You should have a strong interest in personal finance, but more importantly be a trend spotter who is passionate about all things social. If this sounds like an exciting challenge, we want to hear from you!