PR and Influencer Manager (US Market)

Be bold. Be bright. Have fun. Be part of our team.

Yellowpop is growing fast and we’re always on the lookout for talented people like you. We are a remote-friendly home decor company with a global presence and an inclusive point of view. If you’d like to join a diverse, design-obsessed team, we’d love to chat.

About yellowpop

At yellowpop, we’re on a mission to bring the joy of LED neon to the world. To us, it’s more than just home decor. Neon art boosts the mood and dials up the vibe in any room. By making it more accessible than ever before, we’re inspiring smiles, one sign at a time.

Our vision is to make neon a staple in every home, and build a world-class brand while we’re at it. By focusing on conscious consumerism and innovative designs, we’re keeping things fresh and looking to the future. We want your yellowpop sign to be part of your life for years to come.

Together, with the global art and design community, we’re using the power of art to make the world a brighter place.

Join our team and help us spread the light.

About this role...

As a result of our incredible success, we are looking for an experienced PR and Influencer Manager to join our rapidly expanding London team. This is a brand new role, reporting to the Head of Marketing & Brand where you will be responsible for scaling our influencer strategy for the US Market to make it a real and profitable source of acquisition. This role can be based out of either Miami or New York.

Below are just some of the exciting things you’ll be involved with…

• Develop and manage end-to-end influencer campaigns; including: framing the campaign strategy, curating talent, negotiating rates, managing contract development, influencer relations and reporting.
• Own and actively source, evaluate, pitch, and negotiate partnerships with influencers.
• Drive relationships with content creators & managers across key social channels including Instagram/Facebook, TikTok & YouTube.
• Continuously engage with existing group of influencers to drive promotion frequency.
• Serve as seamless liaison between our unpaid and paid influencer campaigns and affiliate program.
• Identify and collaborate with content creators and influencers to develop brand content.
• Develop strategy for scaling our influencer search.
• Conceptualize new ideas for company branding, influencer morale, PR packages.
• Evaluate social media and design trends, staying current with the latest branding techniques.
• Generate new content ideas while considering industry trends, product inventory levels, and upcoming product launches.
• Actively monitor performance and provide updates on key social/marketing metrics.
• Maintain monthly Influencer budget.
• Analyze and assess campaigns to provide valuable insights and optimizations.

We’d really like to hear from you if you have…

• 3 to 5 years experience in a similar role, ideally within a director to consumer brand / retail environment.
• Experience onboarding influencers at large scale.
• Understanding the big pictures of the marketing campaigns and source relevant influencers to have an impact (type, numbers etc..)
• A super organised and meticulous planner.
• Preparing the brief to influencers to make sure we are getting the perfect content and perfect communication.
• The ability to identify influencers that are aligned with our brand from a style, content point of view but also audience and relevance.
• A social native who stays ahead of social media trends, capabilities and platforms
• Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure.
• The confidence to make bold choices that are aligned with our brand and the vision. Be comfortable pitching your ideas to the founders and fight for them.

What’s in it for you?

You will have the opportunity to work alongside exceptional colleagues and founders that will stop at nothing to deliver our values! On top of that we are offering:

• A competitive salary and package
• Free neon sign!
• Online courses of your choice to grow your skillset
• Annual team trip across the world
• Possibility to work partially remote