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Posted May 01, 2021
MOOCTORS

Marketing and Brand Specialist

MOOCTORS
United States Remote ⚠ [Archived] No Longer Accepting Applicants

Job description

Remote Marketing Opportunity: Senior Marketing Growth Hacker/Director

MOOCTORS, is a new online tutoring platform connecting learners taking Massive Open Online Course (MOOC) and other online degrees and upskilling courses in technology with tech industry professionals as private tutors for hire. We have completed the development process of the platform and we are ready to launch and enter the fund raising period. We are now seeking a Marketing Growth Hacker/Director to join our dynamic team in our exciting and growing global company journey.

We are in search of an aspiring individual to take on new challenges and advance his or her career within a promising start up environment, including driving bottom-line growth by bringing challenging ideas and marketing campaigns that drive the MOOCTORS brand, product and business objectives.

This is a pivotal role within a start up thus an all hands onboard mentality is necessary. At the beginning, the individual will wear several hats and gradually build a team around her/him. Thus, we seek passionate candidates that can exhibit high-level thinking, setting goals and priorities, are good at synthesizing, with high level standards, logical and capable to see multiple possibilities, results oriented, self-disciplined with strong work ethics.

Furthermore, candidates can have a MSc degree and excellent technical abilities, strong communication, problem-solving, project management skills, and experience in online and email marketing, as well as website management. Relevant technical skills and knowledge of coding, Google Analytics, search engine optimization and SQL queries will be a plus.

The position will include collaborating with the MOOCTORS Founding Team with respect to marketing, branding, promotional strategies and influencer marketing, evaluating website traffic, website organization and automation systems, and other data to better understand customer engagement and conversion rates. Digital marketing strategies will be used to maintain and increase the MOOCTORS tutor, learner and customer base. Also, creation and optimization of customer experience through scaling hyper-growth platforms, such as business-to-business and business-to-business-to-consumer will be developed and used.

Specific duties may include:

  • Drafting MOOCTORS Marketing and Branding strategy
  • Contributing in developing the Customer acquisition strategy and user journey
  • Developing the appropriate KPIs in line with those of Business Development.
  • Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting MOOCTORS marketing goals.
  • Collaborate with channel-specific marketing items (blog, email, social media, etc.) to identify areas for growth.
  • Test and optimize marketing tactics for customer acquisition (students and corporates) such as online advertising, direct mail, out of home, affiliate, etc., as well as conversion rate optimization.
  • Conduct and present competitive analyses and market research
  • Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
  • Translate ideas to actionable items that deliver business results
  • Analyze, recommend and lead the implementation of improvement initiatives
  • Keep up to date with the latest trends and changes in UI/UX and digital marketing
  • Identify industry trends and insights

This is a remote/working-from-home, initially a Pro-Bono position with the possibility to then be hired into a full-time Senior salaried marketing role, for an experienced individual, who is maybe currently working in a low incentive, feeling not fully utilised, and is seeking new challenges in a potentially fast-growing start-up. An individual who will take pride in seeing the fruits of her/his work directly applied to the business field. The right individual may also be given the opportunity to participate in the company’s growth potential through the Employee Share Option Pool.

Please express your interest by contacting Athanasios Ladopoulos, MOOCTORS Founder/CEO, at [email protected].