Influencer Marketing Manager (Contract)

The Role

We are looking for an Influencer Marketing Manager Contractor to support our Influencer Marketing team! This is a temporary role.

You Will

• Manage a portfolio of assigned client accounts on day to day influencer marketing strategy and campaign execution
• Develop influencer strategies based on client business objectives including activation types, creative strategy, influencer approach, and tactical details
• Execute influencer campaigns from ideation and relationship management to content review and client reporting
• Identify and vet relevant partners for campaigns and programs that maximize brand ROI and achieve KPIs
• Negotiate and secure influencer agreements with a strong grasp of industry standards
• Ensure timely execution of influencer deliverables, communication, and coordination of logistics
• Monitor and review influencer content for accuracy, brand guidelines, and FTC compliance.
• Develop and present regular pacing reports and quarterly, or campaign-specific, performance reports to clients
• Collaborate with Influencer Marketing Team to support large campaigns and product launches
• Optimize client influencer strategies for long-term relationships, short term campaign objectives and ad-hoc tactical executions
• Liaise across marketing channels to integrate campaign strategies (including but not limited to Paid and Earned Social Email, Affiliate, and SEO/Content Marketing)
• Stay informed of platform updates across YouTube, Pinterest, Instagram, Facebook, Snapchat, Twitter, Twitch, TikTok, search engines, editorial publishers and emerging digital platforms.
• Help with creative ideas, auditing, and research in response to new sales pitches and proposals involving Influencers.
• Assess competitive landscape and provide influencer marketing education, recommendations, opportunities, and suggestions to clients and internal teams

You Must Have

• At least 2-3 years of direct experience with influencer marketing within an agency or in-house environment
• Associates or Bachelors degree in marketing/communications/PR or relevant experience
• The knack to think on your feet and stay organized (MUST be detail oriented with outstanding project management skills)
• Strong direct client experience (if experience is in-house, must be able to illustrate communication and presentation skills to various level team members and types of audiences)
• Experience with influencer marketing project management platforms ideal. Working knowledge of Google Analytics.
• A strategic thinker who is always looking for innovative ways to engage new and up-and-coming influencers
• Self-starter with the confidence and demonstrated ability to effectively develop engaging activation ideas to achieve client goals
• Equally excited about interpreting data as you are about brainstorming creative initiatives
• Experience with a variety of social, content and streaming platforms including YouTube, Pinterest, Instagram, Facebook, Snapchat, Twitter, Twitch, TikTok.
• Excellent verbal and written communication skills; including strong presentation skills
• Ability to work on multiple campaigns with tight deadlines
• Proficient knowledge with affiliate marketing a plus