Social Media Specialist

Description

Shopbop is looking for an analytical and strategic individual to drive awareness, engagement, and conversion through paid social initiatives. The position will utilize a combination of paid social program management and on site opportunities, to drive the Shopbop social strategy. Successful candidates will possess a deep understanding of paid traffic and paid social media tactics and strategies, along with experience in overall online marketing.

Responsibilities

• Execute on paid social media platforms from ideation to implementation, management and reporting.
• Budget, forecast, analyze and report on pertinent customer revenue, orders and marketing expenses.
• Identify and own emerging paid platform strategy and execution, including mobile.
• Identify trends and new technology taking place in mobile, viral marketing, blog and social networking spheres to help us stay ahead of the curve.
• Manage Paid Social Media budget and create analytics to quantify and qualify effectiveness of interactive campaigns.
• Collaborate and maintain close relationship with traffic organization to maximize reach of social media efforts
• Package and place original and syndicated content (video, etc.) through appropriate paid social channels.
• Work across departments to ensure alignment of all initiatives across all channels
• Drive compelling multi platform paid social strategy, designed to accomplish larger corporate objectives
  
  

Basic Qualifications

The requirements listed below are representative of the knowledge, skill, and/or ability required. Bachelor’s Degree in Business, Marketing, Advertising or related field required

• 3 + years of concentrated experience with paid traffic on digital marketing platforms such as Google, Facebook, Instagram, Pinterest, SNAP, Tik Tok, Twitter, mobile, social media, social commerce and display; proven ability to significantly drive engagement and conversion.
• Strong analytical capability with experience in forecasting and website analytics
• Multi-tasker who is well organized, with impeccable written and oral presentation skills
• Excellent project management skills
• Creative thinker who can be both innovative while execution oriented.
• Strong interpersonal skills and demonstrated ability to influence management
  

Preferred Qualifications

• Software Skills: Adobe Photoshop, Photo editing, HTML experience, Advanced Proficiency in Microsoft Office and Microsoft Excel
• Experience in Online Marketing, Influencer marketing, Blogs, Social Media, & Web Analytics (Adobe preferred)
• Background in fashion ecommerce