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Posted May 01, 2021
Deckers Brands

PR Manager, Koolaburra

Deckers Brands
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Job Title: PR Manager, Koolaburra

Reports to: Sr Director, PR

Location: New York, NY

The Role

The PR Manager is part of the Global FLG Public Relations team and focuses on the Koolaburra by UGG® brand. This individual will be tasked with developing and executing an effective public relations strategy and using consumer insights to grow brand awareness and consideration through a multi-faceted approach. They should have experience securing brand stories, spokesperson interviews and editorial placements, working on celebrity and influencer programs and developing press materials for global usage. They must excel in thoughtful storytelling and creative problem solving.

The PR Manager will work with the internal PR team, cross functional business partners including marketing and product, and an external PR agency to identify press opportunities and develop a cohesive strategy based on brand priorities. The right candidate is comfortable in a fast-paced environment and with multi-tasking. They are collaborative and capable of bringing together key stakeholder to drive a strategy that aligns the Koolaburra brands strategic goals.



Your Impact

The primary functions of this role, include but are not limited to:

  • Develop and deliver an effective Public Relations strategy around initiatives that increase brand awareness, increase consideration, reinforce the categories and drive the business.
  • Works closely with Sr. PR Director, Sr. Marketing Manager, Merchandising and Product teams to understand relevant product details and commercial objectives in order to create compelling PR narratives.
  • Lead contact for North America PR agency. Work with agency partners to execute a PR strategy and execution that includes traditional and non-traditional PR tactics, including VIP and influencer marketing, seeding, editorial and events to create meaningful experiences for media and customers.
  • Ensure a consistent brand voice and message across all brand communications.
  • Create and package communication toolkits, inclusive of launch and seasonal press materials, to guide and educate regional PR teams and agency partners.
  • Track the retail landscape, competitive environment, and consumer trends to ensure that UGG is positioned as an industry leader. Work with Sr. Marketing Manager to understand key wholesale partners and suggest and implement ways to enhance their Koola business.
  • Oversee internal communications of key initiatives, including project recaps with PR data and coverage.
  • Oversee PR budget and expenses.

Who You Are

You are self-motivator with excellent communications skill the ability to work under pressure and tight timelines.

We’d love to hear from people with

In-depth knowledge of the fashion landscape and experience building new brands leveraging PR tactics.

What We'll Give You –

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.


Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

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