Product Growth Marketing Manager

What You Will Do

• Work with cross functional teams (Product, PR, Sales) to establish growth strategies to support suites of products growth.
• Create, manage, and experiment with new user acquisition campaigns.
• Conduct on-site user focus groups/interviews to understand user pain points, and transform these insights into product specifications.
• Manage new social media product accounts (e.g. TikTok, Pinterest) and drive content creation.
• Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.
• Spearhead new and creative ways to drive product growth while maintaining a great user experience, and share such findings in the form of research reports with the team in China.
• Lead product marketing and branding efforts in the US market, including initiatives such as product media relations and public relations, influencer marketing, and product user growth through other channels.
• Conduct market research and competitive analysis with goal of generating insights into current competitors, monetization partners, and the US mobile environment.
• Manage and deepen existing partnerships with local networks, agencies, and educational institutions in the US.
  

What We’d Like To See In You

• Language: Fluent written and spoken English and Chinese
• Work Experience: 3+ years working experience in a tech company; work in a global cross-functional team that is deeply involved with different stakeholders.
• Education: Bachelor in Business / Marketing. Education background in both the US and Asia are preferable.
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• Experience in overseeing and executing product growth/marketing campaigns for consumer apps/products.
  

Culture Fit

• Mission alignment: If you want to be part of a team to accomplish this great mission, we will provide you the best possible platform to do that.
• Self­-directed: We work best with people that are driven, motivated, and aspire to greatness. Are you the sort of person that, if you had time on your hands, will independently find interesting and useful things to do?
• Hungry to learn: We are eager to see you learn new skills and grow. But learning is hard work and this is something we hope you want to do.
• Team orientation: We work in small, fast­-moving teams. We don't believe in lone wolves. We watch out for each other and go after big goals together as a team