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Posted May 05, 2021
Laundry Service

Director of Strategy

Laundry Service
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Laundry Service is a full-service marketing agency helping brands create meaningful roles in culture, with an emphasis on lifestyle, sports, music, tech and entertainment. The agency handles strategy, creative, production, influencer management and media buying in-house, with a focus on social and digital media. Laundry Service has been named AdAge’s A-List four times and recognized as one of FastCo’s most innovative companies. Laundry Service also operates Cycle, a sister company focused on influencer marketing and premium branded content. Laundry Service is part of Wasserman, a global brand marketing and talent management agency. Learn more at www.247laundryservice.com and at www.TeamWass.com.

As Director of Strategy in our NYC office, you will define and design sustainable ideas, quality engagement initiatives and memorable experiences across our clients’ digital and social channels.

Responsibilities

  • Turns observations and truths into original and compelling insights.
  • Is the go-to for quick thinking and POVs on platforms, industries and clients.
  • Works closely with creative teams to develop their ideas and ensure the work is tied to the strategy. Gives useful creative feedback.
  • Brings consumer insight and platform understanding to every discussion/debate.
  • Demonstrates digital and social platform thought leadership and expertise.

Requirements

  • 10+ years of experience across a wide range of clients or categories.
  • Thought leader who provides long-term vision that is distinctive, culturally relevant and effective.
  • Fosters client relationships to grow business and future opportunities. High level of influence with senior clients.
  • Respected as a strong partner with ECD and AD team and acts as a mentor to the team.
  • Demonstrates a keen ability to have deep strategic and creative debates with agency peers and clients. Also expresses them in industry comms or events.
  • Mastered research, strategic development and brand development models to effectively lead brands in a range of categories.