Influencer Marketing Assistant

For over 20 years British brand Sweaty Betty has ‘empowered women through fitness and beyond’. Our vision is to inspire a global community of women who get together and sweat together. Founded by Tamara Hill-Norton, in 1998 in London’s Notting Hill, Sweaty Betty has global distribution in key markets UK and US and is poised for explosive international growth in the next two years. With 50+ stores in the UK, 4 in Hong Kong and a rapidly growing wholesale footprint including 90+ Nordstrom locations across the US there has never been a more exciting time to join our team.

Your SB Journey:

• Supporting the growth of Sweaty Betty’s brand awareness through strategic influencer partnerships
• Assist in securing paid and organic partnerships, outreach to new talent, and organizing gifting
• Assist in concepting creative briefs that speak to key Sweaty Betty messaging points
• Work closely with Marketing team to ensure influencer content is utilized
• Liaise with social media team to amplify social campaigns
• Work with performance marketing team on identifying influencer content to leverage for ads
• Identify up and coming fitness influencers and studios with whom Sweaty Betty should partner
• Support on planning and execution of influencer events
• Report on results and tell the story of how influencer marketing ladders back up to overall business targets and initiatives
• Managing the administrative elements of influencer program, i.e tracking content, creating codes, updating budgets
• Keep up to date on market research and competitor trend analysis

Must Haves:

• 1+ year of relevant experience
• Strong entrepreneurial skills, self starter – Sweaty Betty is a fast paced, fast growing company with many exciting opportunities!
• Knowledge of social media marketing and pop culture- lover of all things social media, familiar with relevant platforms i.e, Facebook, Twitter, YouTube, Instagram, TikTok, Clubhouse etc
• Great people skills: be able to build relationships both internally and externally
• Strong attention to detail, and ability to multitask
• A lover of all things fitness and lifestyle
• Interest in sales performance and achieving business targets
• A problem solver and happy to deep dive into data
• Analytical, resourceful and a great team player

The Extras:

• Generous clothing allowance
• 50% off all Sweaty Betty merchandise
• 401(K) Plan
• Lifestyle Training Allowance
• 22 PTO days
• Company bonus scheme
• Discounts at the best studio classes