Influencer Marketing Executive (Zavvi) - Consumer and Lifestyle

About The Hut Group

THG is one of the world's leading online beauty and wellbeing retailers, home to premium brands such as lookfantastic, Pro Bike Kit, GlossyBox, and Myprotein; all of which are powered by our industry-leading and award-winning technology platform, THG Ingenuity. Our 6000-plus employees represent 66 nationalities and work in offices located in 11 cities around the globe.

Our culture is fast- paced and unique, we recognise great achievements with great rewards. To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey. THG believes in the power of meritocracy. We invest in the development of our people to help everyone achieve their full potential.

About the Division

Consumer is home to THG's heritage sites, that includes brands such as Zavvi, IWOOT, and Pop In A Box - some of Europe's largest online retailers for Licensed Movie Merchandise, Collectables of of all types and Gifting products.

There's a real passion and drive within our innovative team, to both individually achieve and be part of something truly special. This hard working and driven culture has been key to driving rapid international growth across our brands. A large part of that growth has been the focus on our in-house produce and exclusive products through our print on demand facility. Our printing facility has accelerated the evolution of our sites away from traditional entertainment retailers towards growing Merchandise and Collectable markets - an area we plan to continue our investment in. We are looking for creative, innovative, and resourceful people to come and join us on our exciting journey.

About the Role

Reporting in the Head of Marketing, the Influencer Executive will work closely with external partners and influencers to enhance and develop the growth of Zavvi. The Influencer Executive will be responsible for executing strategies and requirement under the guidance of the Head of Marketing with an overall goal of improving influencer performance against KPI targets.

All training will be provided internally along with opportunities to attend external training sessions. Working across our exciting fast paced websites within the Consumer Division, you will be responsible for building and managing relationships with our networks of influencers.

Working closely within the wider team you will ensure all websites are implementing influencer marketing best practices and getting the best results possible. The executive will be expected to learn to use a variety of related tools in order to conduct research, develop strategies and deliver against the group's targets.

At THG, we encourage and promote growth and exploration within your role and as such, the below list gives only a summary of the role remit:

• Initiate influencer recruitment and develop the influencer network, ensuring these are appropriate to our Consumer Sites.
• Advance relationships with influencers to improve performance levels of the channel.
• Conduct regular competitor analysis to ensure activity is in line with the industry standards.
• General influencer programme hygiene -includes ensuring links, offers and reporting is up to date for all communications.
• Recognising opportunities to grow Influencer program for Consumer sites, finding appropriate partners to work with in order to elevate each site to high industry standards.
• Identify opportunities within influencer portfolio to develop stronger partnerships and opportunities such as merch stores and ambassador contracts.

Requirements:

• Industry experience with a genuine interest in pop culture, collectables and ambition to at the forefront of this exciting area of digital marketing.
• An understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands.
• Influencer and event management.
• Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.
• Outstanding communication, negotiation and organisational skills.
• A proactive self-starter with problem-solving skills and the ability to meet deadlines.

Benefits:

• Paid vacations, health insurance, 401k and more!

Unfortunately, because of the high volumes of applicants our opportunities attract, we are sometimes unable to respond to every application. If you haven't heard from us within 14 days of applying, please consider your application to have been unsuccessful on this occasion. Should you have any specific questions about this or other applications for positions within THG please contact one of our Talent Team to discuss further.

THG is committed to creating a diverse and inclusive environment and hence welcomes applications from all sections of the community.