International Marketing Manager

e.l.f. Cosmetics is looking for an innovative, creative and collaborative International Marketing Manager. Reporting directly to the Senior Director, International Marketing, this position can be New York City, London, U.K. or San Francisco with our preference being New York City.

As the International Marketing Manager, Product Development, you will develop quarterly marketing plans, inclusive of digital, social, PR, influencer and education elements, with key UK and EU retailers as well as the retailer country teams within the EU. You will also create a retailer toolkit for each key product launch being sure to include assets, marketing plans, product details, etc. The role works closely with our PR agencies in the UK and Germany to develop and execute strong PR and influencer strategies and plans and to support those agencies in their day-to-day requests including product and image needs, product marketing calendars, PR mailers, content approval, brand events and more.

The ideal candidate is someone who embraces e.l.f.’s dynamic culture of executing with speed and quality to drive solutions. You need to be someone who can work collaboratively bringing 4+ years developing multifaceted marketing campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition – if that experience is in the Beauty industry that’s a significant plus. We are also looking for someone who is able to work in fast-paced environments, with cross functional partners in multiple geographies, while also demonstrating calm under pressure. Finally, the ideal hire will be someone who has the ability to think creatively, build compelling, fresh ideas with a discerning brand eye and can act resourcefully to seek out the best ways to build the brand.

Detailed Responsibilities and Requirements:

Responsibilities

• Develop quarterly marketing plans with key UK and EU retailers as well as the retailer country teams within the EU. Plans to include digital, social, PR, influencer and education.
• Create a retailer toolkit for each key product launch. Toolkit to include assets, marketing plans, product details, etc.
• Work with our PR agencies in the UK and Germany to develop and execute strong PR and influencer strategies and plans.
• Support the PR agencies with day-to-day requests including product and image needs, product marketing calendars, PR mailers, content approval, brand events and more.
• Brief our creative team for on-going PR and retailer needs.
• Collaborate with our US IMC team to create cohesive product launch strategies and 360 plans.
• Create monthly reports that include social, influencer and event metrics.
• Monitor and report on competitive brand launches and events in the UK, Germany and Italy.

Requirements

• BA or BS required
• Minimum of 4-6 years of relevant experience developing multifaceted marketing campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition
• Beauty industry background strongly preferred
• International experience preferred
• Able to work in fast-paced environments, with cross functional partners in multiple geographies, while also demonstrating calm under pressure
• Bias towards bold action, and can execute with speed and quality
• Ability to think creatively, build compelling, fresh ideas with a discerning brand eye
• Ability to organize, prioritize, and deliver multiple outputs concurrently under time constraints
• Must be team-oriented, responsive, comfortable collaborating and driving integration
• Excellent written and verbal communication skills; able to convey thoughts clearly in PowerPoint; able to present with poise and confidence
• Ability to act resourcefully and seek out ways to better the brand
• Keen ability to develop, execute, and measure integrated marketing plans
• Genuine passion for beauty, following trends and beauty influencers; be among the first to know about new beauty launches