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Posted May 10, 2021
Hive Brands

Brand Marketing Lead

Hive Brands
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

About Us

We believe in a future where products are crafted, quality comes first, and real people make the things we use instead of giant factories. We also believe that today’s challenges need to be solved by people and companies.

Hive is building the first online marketplace that makes it easy to buy what you believe in. We curate brands who craft excellent products (delicious foods, household goods that really do the job) while improving the world around us. We practice carbon neutral shipping that is fast and free. And we make our impact visible to shoppers while ensuring our partners uphold their high standards. Our mission is to build a company that not only earns financial profits, but also improves people’s lives and the planet.

We are currently funding our seed round, with a seasoned leadership team that has built businesses such as Freshpet, Jet.com, and Casper. This is an opportunity to join an exciting, high potential venture pre-Series A.

Learn more at www.hivebrands.com.

... Marketing Lead

As Hive’s brand marketing lead, you’ll be responsible for defining our overall organic marketing strategy, including social media, influencer strategy, PR, and partnerships. You’ll work closely with our internal creative team to develop our monthly content calendar, and guide the team to seamless execution that meets our shared strategy and objectives. The right candidate should be familiar running campaigns on multiple channels including paid digital, organic social, and influencers; they should also have experience gaining earned media, coordinating on site merchandising, and ideating on experiential events. They are deeply steeped in brand strategy and will help as we continue to evolve our positioning and key messaging. They understand how to translate that strategy to channel-specific content and tactics, and pull everything together to help drive customer growth and retention. They are highly organized and know how to galvanize a project across multiple teams to achieve their stated objectives. This role will report into Hive’s co-founder and Chief Commercial Officer.

Responsibilities

At Hive, you will:

  • Build and own organic marketing strategy with the goal of driving customer growth and engagement. Develop an annual plan, aligning with key moments for product launches, creative campaigns, and cultural relevance among our target audience
  • Lead PR efforts, including agency management, strategy, and execution of tactics that will garner earned media and help make Hive a household name
  • Own content calendar, closely aligning initiatives and channels so that we’re communicating the same messages at key moments and utilizing organic channels to amplify those messages
  • Work closely with internal creative team to guide and execute monthly social calendars and execute content for organic social
  • Work closely with Chief Commercial Officer to evolve brand positioning and messaging, and ensure all campaigns are in alignment with our positioning
  • Run and execute partnerships with a variety of different constituents, including but not limited to:
  • Hive’s brand partners
  • Content partners
  • Likeminded brands
  • Cause partners
  • Build out of influencer community with the goal of driving customer acquisition and conversation about Hive
  • Look for opportunities to build community digitally - whether that is building a Facebook group, getting Hive to speak on a Clubhouse, or engaging with our community on social

Experience

  • 5+ years in a marketing or brand marketing role; e-commerce experience is preferred
  • Experience leading strategy and execution across organic marketing channels
  • Great instincts and relationships in the world of PR - you know how to get press that matters
  • You’re tapped into the zeitgeist and have a strong understanding of the relevant cultural moments, news, and sources that make our customers tick
  • You’ve built and run successful influencer campaigns, and have made this a meaningful part of your marketing funnel
  • You know how to run a social media team, and know how to make content that works based on the platform. You’re well versed in community management best practices, and have been close to that side of social as well. You are constantly in the know of emerging social trends and bring loads of ideas to the table.
  • You’ve led cross functional projects and are able to build strong relationships and drive consensus and collaboration
  • You’re comfortable pulling and presenting performance data to inform recommendations. You’re deeply familiar with Google Analytics.
  • You have strong creative instincts and are able to evaluate creative ideas against the brand positioning and the potential to perform
  • You are excited to explore, sell in, test, and scale your ideas
  • You have a deep passion for building a more sustainable and socially responsible world
  • You’re a problem solver, and you love thinking analytically and using data where you can
  • You excel at project management, are deadline-driven, highly organized, with an obsessive attention to detail
  • You aren’t satisfied with the status-quo. You love to think creatively and push outside the box
  • You’re as comfortable working autonomously as you are collaborating with a team
  • You’re a strong written and verbal communicator, and are able to clearly get your ideas across

Benefits

Competitive pay & benefits

Hive employee discount plus opportunities to taste and try tons of great products

Early stage equity

Flexible work environment with ability to work from home

If interested, please contact [email protected].