Director, Brand Partnerships
We're looking for an enthusiastic and strategic Director, Brand Partnerships, to seek out and evaluate new partnership opportunities, manage our most strategic brand partnerships, and support the broader global marketing team on overarching strategy. This person should have a strong understanding of the value of partnerships in driving full-funnel brand awareness, trial, advocacy, and loyalty. This newly created role offers a unique opportunity to build new partnerships from the ground up and create breakthrough brand partnerships that make Eat Just an integral part of daily life and culture.
Our ideal candidate will be well informed and understand how to leverage various sectors, including but not limited to music, entertainment, culture, food, sports, and social media influencers. They have deep knowledge of consumer trends and behavior and a track record for globally-minded, culturally relevant campaigns that attract media attention and generate consumer engagement. This role will report to the Head of Global Marketing while also coordinating closely with the Head of Global Communications.
About Us
At Eat Just, Inc., we believe everyone deserves to eat well. Our team of world-class scientists, researchers, and Michelin starred chefs created America's fastest-growing egg brand, which is made entirely of plants, and the world's first-to-market cultured meat made deliciously and safely from animal cells instead of slaughtered livestock. We have been recognized as one of Fast Companys Most Innovative Companies, Entrepreneurs 100 Brilliant Companies, CNBC's Disruptor 50, and a World Economic Forum Technology Pioneer.
For more on JUST Egg, visit: http://ju.st
For more on GOOD Meat, visit: http://goodmeat.co
- Oversee brand partnership strategy, execution, and management, including partnership proposals, creative briefs, negotiating deals, and developing innovative concepts;
- Manage the JUST Egg Ambassadors program, coordinating with musicians, athletes, actresses, and comedians to build authentic partnerships and grow the JUST Egg brand;
- Lead the JUST Egg paid influencer program, managing the Influencer Program Manager, developing plans, briefs and budgets, and executing paid influencer campaigns that are coordinated with our broader brand marketing program;
- Drive the strategy for where our brand "shows up" in the world from conception to execution. This includes but is not limited to sports, e-sports, gaming, music, entertainment, culture, food, and more;
- Manage relationships for Eat Just's most strategic brand partners, including developing campaign calendars, account plans and manage partnership expectations and ROI;
- Work with our media agency to maximize the value and performance of all partnership elements;
- Think analytically and build financial models to map out multiple ROI scenarios of potential deal structures.
You're a great candidate because you have
- 8+ years of brand partnership experience for a global consumer brand or NGO either at an agency or internally;
- Experience, a love, and a depth of knowledge of music, entertainment, food, and sports marketing partnerships;
- Comfort and experience with quantitative marketing analytics, budgeting, forecasting, scenario planning, and test-and-learn methodologies;
- Skills conducting analytics using Microsoft Office 365 and dashboards to understand partner performance, identify insights, and inform new opportunities;
- Ability to lead analysis-driven negotiation processes;
- A genuine passion for and commitment to Eat Just's mission;
- A love for developing creative marketing campaigns and a body of successful work that reflects it;
- Experience guiding multiple projects and adapting to a changing environment, along with working groups and at different stages of development;
- Strong written and verbal communication skills, and the ability to bring to life the Eat Just mission and brand messages with a robust consumer engagement approach;
- The ability to manage a portfolio and make strategic budgetary tradeoffs to accomplish goals
- Experience working on global-led initiatives;
- Robust data and analytical skills with unconventional and out-of-the-box thinking that overflows with fresh, creative ideas.
Additional Information & Requirements
This is a full-time regular position based out of our Headquarters in San Francisco, CA. Work will temporarily be remote until a return-to-office date, at which point the position will be expected to be onsite.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Eat Just Inc. participates in E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employees Form I-9 to confirm work authorization.
