Senior Brand Manager, Ciroc
SBM, Ciroc
Ciroc broke norms to become one of the most iconic ultra-premium spirits brands in the US. In 2007, Diageo partnered with music mogul Sean “P. Diddy” Combs to root Ciroc in entertainment and take it to new heights. The result: an aspirational, dynamic, stylish luxury brand that exploded from 75 thousand cases to almost 2 million cases in 5 years, unprecedented at the time and still one of the biggest success stories in spirits industry history.
Ciroc operates in the highly competitive US vodka industry and is poised to take advantage of consumer shifts happening today. Consumers seek authentic, well crafted brands that fit their lifestyles, and Ciroc has that in spades. Distilled from fine French grapes in the Bordeaux region of France, Ciroc is made by an innovative distiller whose family made wine for over 400 years. Unflavored “Blue Dot” is the flagship, complemented by a delicious range of luxury flavored vodka offerings. The combination of quality credentials and a brand built in culture makes Ciroc a unique choice for modern vodka drinkers.
Profile
We’re seeking a Senior Brand Manager to help lead Ciroc back into growth. This role is pivotal to shaping brand strategy, development/execution of a brand platform across the marketing mix and leading the strategy and execution of a robust media plan. This person will play a key role within the organization, driving clarity and passion around the Ciroc agenda with internal and external partners while helping to set the course for future growth.
Status quo will not deliver our ambition – we want a strategic thinker with strong creative and cultural instincts; an experienced and rigorous marketer with a bias toward action and experimentation; somebody with an insatiable curiosity about consumers and an ability to translate insights into flawless strategy and execution; an articulate and enthusiastic leader who can inspire followership and enrollment; a natural relationship builder at all levels; and a proven track record of success. The type of person we are seeking is already excited by what they are seeing and hearing from Ciroc and is energized by the prospect of creating a new, lasting legacy.
Key Outputs / Deliverables
- Partner with US / global brand leadership in development and execution of ATL / integrated campaigns
- Partner with US brand leadership to deliver annual Marketing Business Plan (MBP), enroll key stakeholders and brief agencies to deliver activity plan
- Lead PR, culture and influencer / partnerships strategy
- Lead media / connections planning in collaboration with central media team
- Lead Integrated Agency Team, fostering an agile, collaborative, and positive team environment
- Drive agenda for quarterly and bi-annual stakeholder business reviews (internal and with Combs team)
Experience
- MBA preferred, undergraduate degree required
- 7+ years marketing experience with track record of creating / implementing brand strategies and campaigns with tangible results
- Consumer goods experience preferred, three-tiered industries or alcohol beverage experience a plus
- US experience preferred
- Highly-skilled and resilient relationship builder and influencer
- Ability to demonstrate consumer insight and achieve creative excellence and effective marketing programs
- Ability to navigate different opinions to drive to alignment
- Strong commercial acumen with ability to enroll and motivate a large, complex sales organization
- Ability to maintain positive outlook amidst challenges and effectively problem-solve and make decisions
- Ability to manage multiple projects effectively, prioritize and drive to action
